SENTALER, the Canadian luxury outerwear brand that has gained global awareness through appearances by high-profile women including Meghan Markle, Kate Middleton, Gigi Hadid and Sophie Grégoire-Trudeau, among others, celebrated its 10th anniversary on Thursday October 3rd with a high-profile event where the SENTALER X campaign was unveiled on large scale vinyl walls and on digital screens throughout the event space. SENTALER X features Canadian supermodel, Danielle Knudson, shot on location at luxury boutique hotel,The Hazelton Hotel, by Canadian fashion photographer Renata Kaveh. Knudson was the brand’s first campaign model for the original 2009 collection.
Creating citywide visibility, SENTALER X Presented by EY, kicked-off its celebrations with a giant “X” across the top 14 floors of EY Tower, best visible at night from northern vantage points including Nathan Philips Square in Toronto. The SENTALER “X” will remain lit and intact until Sunday October 6th.
During the evening’s festivities, Bojana Sentaler took to the stage to reveal the new issue of Contempo Media’s Audi Magazine which featured her on the cover and make an exciting announcement she had been saving for the 10th anniversary event:
“Some of you have been asking about this for years and I could not be more excited to share this news with you all so personally this evening.” Stated Bojana Sentaler, President and Creative Director. “To celebrate the SENTALER luxury outerwear brand’s decade in luxury fashion, I am so proud to announce that for the Fall/Winter 2020 season, SENTALER will launch its first-ever men’s outerwear collection, SENTALER MEN!“
The SENTALER MEN collection will be priced similarly to the women’s line and will launch for the Fall/Winter 2020 season exclusively through the e-commerce platform WWW.SENTALER.COM, with free shipping worldwide. SENTALER MEN will become available to the retail market for the Fall/Winter 2021 season.
SENTALER X Presented by EY was held on the 40th floor of the stunning EY Tower with 360° views of downtown Toronto. The event included a Louis XIII Cognac Lounge where selected guests were invited to taste some of the brand’s product and have their portrait taken by world renowned celebrity photographer, George Pimentel. Specialty cocktails were provided by Remy Martin, The Botanist Gin and Mount Gay Rum, with beer by Peroni. Car service was provided by Audi Downtown Toronto and Audi Canada with branded SENTALER X chauffeured vehicles. In the Air Canada SENTALER Suite, guests were able to try on and purchase coats from the Fall/Winter 2019 SENTALER X collection.