Rolf Ekroth SS24 Collection “Missing”

The “Missing” – Rolf Ekroth Linked by Kalevala collection presented at Copenhagen Fashion Week is a collaboration between the independent Finnish fashion label, Rolf Ekroth, and the Finnish jewelry brand, Kalevala.

Rolf Ekroth and Kalevala are leading the way, creating clothing and jewelry that are both sustainable and feature cutting-edge design to be worn in every day life. The collection combines Kalevala Preloved jewelry from past decades with contemporary style.

Drawing inspiration from the concept that the word ‘missing’ evokes, Rolf Ekroth masterfully crafts a collection that speaks to the longing that echoes throughout different eras. The pieces are not just garments; they are vessels that carry the stories of pastel-colored youth in the 90s, the delicate elegance of the 1960s, and the yearnings of a bygone era that persistently live on through generations.

One of the collection’s standout motifs is the meticulously painted rose. The recurring symbol acts as a bridge, connecting seemingly disparate references — from beloved video games to the enduring strength of 1930s Scandinavian women. The concept of rose-colored glasses comes to life as the rose motif graces prints and details, inviting wearers to view the world through a more nostalgic lens.

The hand-painted rose patterns, reminiscent of traditional rose garden paintings, infuse the collection with an artisanal touch, reminding us of a life lived away from screens. Breezy pastels from the 90s mingle with dark woollen tartans, creating a harmonious blend of memories and contemporary aesthetics.

Ekroth pays homage to the hardworking individuals of past generations through elongated silhouettes of utilitarian aprons and workwear dresses. These pieces tell stories of labor and craftsmanship, woven with threads of respect for traditional Nordic handicrafts. It is at once an ode to heritage, that embraces modernity.

Yet, amid the nostalgia and romanticism, utility remains at the core. Ekroth’s signature oversized jacket not only envelops the wearer in memories but also offers practical warmth and durability. This juxtaposition between emotion and functionality is a hallmark of Ekroth’s design philosophy.

Collaborating with the iconic Finnish jewelry brand Kalevala, Ekroth introduces a bronze chain dress that delicately juxtaposes a lace-like rose pattern against a dark underdress. This collaboration is more than just a partnership; it’s a fusion of cultural heritage and contemporary design.

The collection’s hoodies, reminiscent of street fashion from the 80s and 90s, further emphasize the fusion of eras. Echoing the theme of ‘missing,’ these pieces are adorned with unique recycled Kalevala Preloved jewelry, breathing new life into the past.

Rolf Ekroth’s SS24 collection goes beyond fabric and threads; it is narrative of generations, emotions, and cultures intertwined. “Missing” is an exploration of what it means to long for something that never truly disappears — a sentiment that resonates with us all.