PUMA And Davido Launch New Sportstyle Collection
Nigerian-American Afrobeats artist Davido launches a collaboration with sportswear brand PUMA. The collection launch comes just seven days after the March 31 release of Davido’s new album ‘Timeless.’
PUMA x DAVIDO
The collaboration features a tracksuit, matching t-shirts, and two hats. Meant to resemble the colors of the Nigerian flag, the colors sported by the collection are a melange of aquamarine and white.
Rooted in the designs are David’s own ideologies. Taking inspiration from his father’s work as a philanthropist, the quote “We rise by lifting others” stamp the garments among a grid of checks, stripes, chevrons, and the PUMA logo. This pattern is present within a tracksuit and a matching t-shirt and cap. Meanwhile, The PUMA x DAVIDO Graphic Tee has the quote printed on the back, for an even bigger statement. Then, there’s the reversible bucket hat, which boasts either of the designs when flipped. Both hats featured contain at least 20 percent recycled fibers.
In regard to his philosophy of supporting others, Davido states, “…as I grow, I want other people to grow with me.” As noted on the collection page of PUMA’s site, wider audiences as well as Davido fans have the opportunity to take on modern shapes while simultaneously encouraging others.
About The Artist
David Adedeji Adeleke, known professionally as Davido, has charted with hits including “Fall’ and “If.” In 2022, Davido was also asked by FIFA to work on the track ‘Hayya Hayya (Better Together). The track featured on the FIFA World Cup Qatar 2022 soundtrack. The artist has totaled 30 awards and nominations throughout his career. These include the MTV EMA award for “Best African Act,” a BET award for “Best International Act,” as well as two Nigerian Teen Choice Awards. Recently, Davido reached number one on the iTunes Albums Chart, becoming the first African album to do so.
Items from the collection are available for purchase here: https://eu.puma.com/de/en/collections/lifestyle/collaborations/puma-x-davido
Featured image courtesy of the brand.