Peachy Den x Adidas Collaboration
London-based brand Peachy Den recently collaborated with Adidas. This is a special occasion since the two brands haven’t worked together before. In 2019, Isabella Weatherby founded Peachy Den. Specifically, the brand brings the street style of Britain to other countries. Its pieces, simple and sophisticated, are perfect for work and lounging about. Adidas, known for its athleisure wear, creates pieces designed to get consumers moving. Overall, this collaboration created pieces that are vibrant with a bit of attitude.
Athletic Style
The campaign included models boxing, stretching, and moving in the clothes. In addition, the iconic Adidas label and three stripes adorned most of the pieces. After all, the collection connects sportswear and style. Bows, ruffled tops, and long shorts appeared in the campaign. In Peachy Den fashion, these trends are current and representative of London street style.
The set for the campaign was a set-up locker room and boxing ring. Additionally, sports were the main theme of this collaboration. Specifically, the campaign focused on women in sports. For instance, Maisie Rose, who appears in the video, is a professional boxer. Though there were models in the video, her real-life experience and talent adds to the authenticity of the campaign.
Faces of the Collaboration
Along with Maisie Rose, there were other notable figures included in the campaign for the collaboration. Ceechynaa is a rapper from the UK. In addition, Mutya Buena and Beabadoobee are singers and songwriters. Peachy Den and Adidas brought in diverse talents for this campaign.
With these strong female influences, the campaign spoke to both style and female power. While the clothes sported comfort, it was who was wearing them that made the campaign so successful. The fearless attitude of these models, musicians, and athletes shine through the videos posted online.
Collection For Sports
The collection produced a total of 20 reworked pieces. The collection dropped on October 31st in Adidas’ flagship store in London. Though not available online, this collection showed how old pieces can be made anew. Specifically, these brands took past sportswear collections and gave them new life. Ultimately, the exclusivity of this 20-piece collection is what made it so distinctive.
The featured image for this article is credited to Michelle Leman on pexels.com.