By: Caitlyn Garrity / May 7, 2021
Unfortunately, we likely all have had a special woman in our life experience breast cancer. In America, 1 in 8 women will receive a breast cancer diagnosis sometime in their life. So to celebrate Mother’s Day and give back to these strong women, NAKED Cashmere has released a LOVE campaign to support the Breast Cancer Research Foundation.
Who is NAKED Cashmere?
NAKED Cashmere is a company that specializes in cashmere sweaters and accessories. Started by Leslie Gifford and her family, their mission is to “design and produce the finest knitwear in the world, in the most efficient and direct way possible.”
Their products are available online only. To align with their mission, NAKED Cashmere has launched a campaign just in time for Mother’s Day to give back to moms everywhere while supporting a relevant cause.
The Collection: LOVE
In a new collection where every item sold, up to $50, is donated to the Breast Cancer Research Foundation, NAKED Cashmere is ready to dress moms pretty in pink. The collection includes a scarf, water bottle, mule slippers, sweater, beanie, socks and gloves all elegantly designed to reflect the mission of BCRF.
The apparel is coupled with striking images of mother-daughter duos, showcasing the unbreakable bond between them. This campaign features Carolyn Murphy, Cheryl Hines, Molly Sims, Lisa Ling, Jordana Brewster and Dr. Barbara Sturm and is photographed by John Russo.
The prices for the pieces range from $85 to $250 and you can shop the entire collection on their website.
It’s never too late to think of a warming gift for your mom. As Sunday approaches and the world spends the day giving back to moms everywhere, think pink and shop NAKED Cashmere to support women and give back to the person who will always be there for you.