Miu Miu Upcycled 5th Collection

Miu Miu Upcycled 5th Collection

Miu Miu released its 5th upcycled collection titled Upcycled 2024. In the past, the high fashion brand released four other collections relating to circular design. Specifically, this means the Italian brand focuses on eliminating waste from the production process. In addition, Gucci, Stella McCartney, and Burberry have used circular design in the past.

Currently, designers are starting to restrict their impact on the environment. Like Miu Miu, these other high fashion labels show their concerns about the planet and sustainability. This collection, one of many, shows the brand’s dedication to their use of circular design.

The Collection

@miumiu

Miu Miu unveils Upcycled 2024, part of the Holiday collection, introducing for the first time a fully realized wardrobe. Now in its fifth edition, Miu Miu Upcycled has become a key pillar of the brand, both in product and aesthetic, seamlessly aligning with Miu Miu’s long-term commitment to sustainability and circular design practice. Featuring EmmaCorrin. Directed by Lengua. Creative direction by Edward Quarmby. Styled by Lotta Volkova. #MiuMiu #MiuMiuHoliday #MiuMiuUpcycled #TikTokFashion

♬ original sound – Miu Miu

Emma Corrin is the face of the advertising campaign. The actor has a long history with the luxury brand. Additionally, they walked in the Fall 2023 runway show. This, and their unique personal style, make them a perfect person for this campaign. In the video, Corrin describes the feeling of the holidays. Also, the dreamy audio and clips match the energy of the upcycled pieces. The luxury brand uses circular design to bring these garments back to life.

@miumiu

Each Miu Miu Upcycled leather jacket is expertly deconstructed and refashioned, lined in satin with quilting bodices, and finished with detachable soft shearling collar. #MiuMiu #MiuMiuUpcycled #MiuMiuHoliday #TikTokFashion #DietroLeQuinte

♬ original sound – Miu Miu

Within the campaign, there is a series of videos, These explore the delicate craftsmanship and attention to detail the brand’s team has. As shown above, the Upcycled leather jacket has beautiful details. In addition, the back exhibits leather floral imprints. Similarly, the etching of the flowers is quite precise. The garment creators have excellent design and garment construction skills.

@miumiu

Miu Miu Upcycled yarn is transformed to create cosy garments made of hand-knitted mélange wool. #MiuMiu #MiuMiuUpcycled #MiuMiuHoliday #TikTokFashion #DietroLeQuinte

♬ original sound – Miu Miu

Also, the Upcycled yarn is a feat of this collection. It creates mélange wool that is expertly hand knitted. In addition, this material is perfect for sweaters. As shown in the campaign, these upcycled pieces are perfect gifts. Each garment in the collection is handcrafted using existing materials. Ultimately, Miu Miu Upcycled 2024 is a collection that perfectly combines sustainability and style.

The featured image for this article is credited to Nataliya Vaitkevich on Pexels.com.