When it comes to clothing, the T-shirt might be the most basic of basics, and yet one of the most iconic as well. So how do you improve on something so ubiquitous? New L.A.-based clothing brand, YJACK ( has launched a beautifully minimalist collection of T-shirts for men and women that elevates the wardrobe staple to the extraordinary.


The YJACK team believes that what makes for a truly successful garment depends on the quality of its fabric and yarn, and they are proudly committed to creating high-quality products made from the finest fabrics. However, a great product is not just about its quality and design per se, but about genuine craftsmanship that is also a great value.


“It’s no surprise that luxury brands are able to offer great designs but often, they tend to be quite expensive. And the opposite is true for fast fashion.” said the design team at Y JACK. “It was important for us, at YJACK, to offer our customers the best of both worlds, a phenomenal product—made with great materials and using impeccable craftsmanship—at the best possible value.”


Much like a delicious, nourishing meal requires the best ingredients, high-quality clothing can only be made with the best ingredients and, for YJACK, the main ingredient is EXFINA cotton. Although cotton is the most widely used fabric for apparel because of its softness, absorbency, and breathability, it is also a natural fiber which means it wears down faster, holds moisture longer, and is prone to shrinking. Through years of research and strong conviction, YJACK developed EXFINA cotton, superior quality fabric that overcomes these, and other common T-shirt pitfalls.


EXFINA cotton is made with Extra Long Staple Cotton yarn (ELS), the highest grade yarn used only in 8% of the world’s cotton yarn production. Because of its longer cotton fiber, the yarn makes for stronger, softer, and more durable fabrics. This means the YJACK T-shirts, made with EXFINA cotton, have a hand feel and elasticity of fine silk, will not be prone to pilling, and will not shrink or change shape after multiple washings.


For Spring/Summer 2020, YJACK offers the James Relaxed and Classic Fit Tees for men that feature crew necklines, single chest pockets, and clean hemming along the sleeves and bottom openings. They retail for $28 and are available in white, black, navy, and heather grey. For women, the Jessie Classic Fit Tee features similar styling but is available in a classic crewneck, v-neck, and scoop neck options. They retail for $24 and come in black, white, air blue, rose dust, beige, and peacoat. More styles will be added later this month.


YJACK is currently available for purchase across the US at

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