Marcelo Burlon, County of Milan Introduces Retrospective Book with Rizzoli
The driving force and originator behind County of Milan, Burlon is a trailblazer who moves across milieus and disciplines with remarkable ease, embodying that defining contemporary quality: liquidity. Averse to cultural and geographic borders, Burlon is first and foremost a polymath: a much sought-after party organizer, DJ, designer, photographer, nightlife wizard, and general aggregator. Invention, for Burlon, is in the mix.
This lush volume follows the structure of a police investigation report, with a suspect, interrogations, evidence, accomplice profiles, and an affidavit describing Marcelo’s biography, brand, tribe and creations, and provides the background to Burlon’s fluid vision. Raised in El Bolsón, Argentina, and transplanted to Italy while barely a teenager, he made his way into nightlife, then took over Milan when he launched a line of t-shirts in 2012. His inclusive message got the fire started: County of Milan is all about embracing and celebrating diversity, as the brand’s highly spectacular, intensely emotional shows testify.
Marcelo Burlon County of Milan: Confidential is the first monograph on the iconic high-end Italian street wear label County of Milan: a blend of fashion, music, nightlife, extreme beauty and aesthetic freedom.