Marc Jacobs x The Standard: Global Collab
PARK CITY, UTAH – JANUARY 27TH, 2025 – In a bold fusion of fashion and hospitality, Marc Jacobs and The Standard announced a groundbreaking global partnership during an exclusive Bookmarc event at the Sundance Film Festival. This collaboration promises to deliver unforgettable experiences that merge Marc Jacobs’ fearless creativity with The Standard’s iconic, boundary-pushing style, creating a synergy that redefines luxury and innovation.
The invite-only event, held on January 27th, celebrated the partnership in true Marc Jacobs fashion. Guests gathered to toast the collaboration and honor Linda Rosenkrantz’s book, Peter Hujar’s Day, in celebration of its film adaptation, which premiered at Sundance on January 25th. Rosenkrantz was joined by the film’s star-studded cast, including Rebecca Hall and Ben Whishaw, as well as director Ira Sachs, producer Jordan Drake, and a host of notable VIPs such as Mark Anthony Green, Maria Belafonte, Eli Keszler, Mia Cioffi, Alex Lockett, Jane Cha, and RJ Cutler. The evening was a celebration of art, film, and fashion, embodying the creative spirit that both Marc Jacobs and The Standard are known for.
Hosted in the World of Hyatt space on Main Street, the Bookmarc event offered festival attendees and members access to one-of-a-kind experiences, from intimate book signings to curated conversations with industry leaders. The space itself was transformed into a reflection of the partnership’s ethos—bold, stylish, and effortlessly cool.
This event was just the beginning of what promises to be an exciting year-long collaboration. Throughout 2025, Marc Jacobs and The Standard will continue to push boundaries, transforming The Standard’s global properties into vibrant hubs of creativity. From pop-up concepts and limited-edition drops to exclusive events that blur the lines between fashion, art, music, and hospitality, the partnership will offer a series of curated experiences designed to inspire and delight.
The collaboration is a natural fit for both brands. Marc Jacobs, a trailblazer in the fashion world, is celebrated for his daring designs and ability to capture the zeitgeist. The Standard, known for its innovative approach to hospitality, has long been a cultural destination for creatives and tastemakers. Together, they aim to create anything but ordinary moments, offering guests and fans a chance to immerse themselves in a world where style and substance collide.
As the partnership evolves, expect to see Marc Jacobs’ signature aesthetic woven into The Standard’s spaces, from custom-designed interiors to exclusive amenities. Meanwhile, The Standard’s unique energy will inspire new dimensions in Marc Jacobs’ creative projects, resulting in a dynamic exchange of ideas and experiences.
This partnership is more than a collaboration—it celebrates bold ideas, artistic expression, and unforgettable moments. Stay tuned as Marc Jacobs and The Standard redefine what it means to live, dress, and dream in style. Because when fashion meets hospitality, the extraordinary becomes the standard.
Photo Credit: Gonzalo Marroquin / Shutterstock