Mallet x Smiley Sneaker Collab

Mallet x Smiley Sneaker Collab

Mallet London and The Smiley Company have teamed up to introduce a collaborative sneaker collection. The first collaborative capsule, featuring Mallet’s Neptune style in both black and white styles, will be exclusively available on Mallet.com starting this Friday.

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This collaboration is more than just a shoe launch, it’s an uplifting message that combines fashion with a positive attitude. The collection is supposed to inspire people to spread positivity and encourage them to not take things too seriously. Inside the shoe capsule, baubles move and shake with each step, symbolizing joy and kindness spreading through the wearer’s everyday life. The Neptune style, available for both men and women in triple white and triple black, seamlessly blends the distinctive elements of both brands. The Smiley logo adorns the back heel tab, complementing the traditional Mallet London logo. 

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Each pair from the Mallet London & Smiley collaboration includes a commemorative box, a Smiley-branded key chain, and an exclusive Mallet jewel on the shoe laces. Evren Ozka, the founder of Mallet London, expressed enthusiasm about the collaboration, stating, “Working with a like-minded entity such as Smiley has been amazing. Their commitment to positivity aligns perfectly with our values at Mallet.”

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Priced at $320 for both men’s and women’s sizes, this collaboration is anticipated to resonate with a global audience. Mallet London and The Smiley Company, both rooted in positive thinking, enthusiasm, and creativity, have forged a partnership that not only offers stylish footwear but also aims to inspire individuals to radiate positivity and kindness in their daily lives. The collaboration encourages spreading positivity, creativity, and hope, as embodied by the ethos of the two renowned brands.