Feel Connected In the New Lonely Ghost “CONNECT” Collection

Feel Connected In the New Lonely Ghost “CONNECT” Collection

Lonely Ghost “CONNECT” Photo By Lonely Ghost

India Blue and Bronson Christensen, founders of the Lonely Ghost brand are back with a new collection. This being one of the hottest new brands of streetwear is dropping its newest collection. The new collection is the “CONNECT” collection. The “CONNECT” collection comes shortly after the release of the collaboration between Lonely Ghost and Jenis Ice Cream in honor of mental health awareness month.

About the Lonely Ghost “CONNECT” Collection

The new collection is themed around the concept of connection. When talking about the new collection India Blue references when Brené  Brown says,

“I define connection as the energy that exists between people when they feel seen, heard and valued. When they can give and receive without judgment, and when they derive sustenance and strength from the relationship.”

Brené Brown

Blue says that this resonates with her deeply especially when it comes to the brand. Blue uses this brand to bring people together through love and the brands clothing. This new brand is about the craving we all had for connection at the beginning of the COVID-19 pandemic. Blue views herself as the connector when it comes to the brand’s customers. She takes pride in the title and continues to grow the brands community. This collection came about through self-reflection and finally feeling connected.

A Look At the Collection

The “CONNECT” collection includes t-shirts, hoodies, a crewneck, sweatpants, socks, button-up shirts, bucket hats, water bottles, and blankets. There are three hoodies, two bone colored with the “CONNECT” design full of orange and green color and one brown with bone-colored detail. Along with two of the hoodies are matching sweatpants. There is also a pair of bone-colored socks with bright orange text that says “remove to ground yourself” on the bottom of your foot. This collection is full of color and has all the essentials to be connected with yourself and those around you. The new collection will be available to shop online at the Lonely Ghost website at 8:00 PM ET on May 16.

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