L’AGENCE : Returns to The Plaza
L’AGENCE debuted its Spring 2025 Collection, titled “Return to The Plaza,” on Friday, September 6th at the iconic Plaza Hotel during New York Fashion Week. The collection draws inspiration from the grandeur and elegance of The Plaza, capturing the spirit of a home away from home during a luxurious journey.
**A Collection Inspired by an Iconic Venue**
The Spring 2025 Collection is a testament to L’AGENCE’s longstanding connection to travel, which has been at the heart of the brand since its founding in 2008. The collection’s pieces—including day dresses and coordinated sets—embody a mix of refined luxury and effortless style. Soft, dreamy hues of vibrant reds, pinks, and sage are complemented by luxurious fabrics like plissé, crinkle chiffon, and power mesh, reflecting the dual moods of the collection: gentle and ethereal at times, bold and dramatic at others.
**From New York to the World: A Global Journey in Fashion**
While the Spring 2025 collection begins its journey in New York, it extends far beyond. After opening its first international storefronts earlier this year, including a new European headquarters in Paris, L’AGENCE is expanding its global footprint. The collection mirrors this international flair, drawing inspiration from various cultures. In Seoul, where the brand recently established its first East Asian distribution hub, the collection features kimono sleeves and cherry blossom prints as a nod to Tokyo. The influence of Beijing is seen in dragon motifs and knot button closures, while the spirit of Paris is captured through plush jackets, tailored tweeds, and the sultry, hip-hugging dresses that have become a brand signature.
L’AGENCE’s journey comes full circle, returning to its Southern California roots with a fresh take on its made-in-L.A. jeans. This season, denim pieces aren’t confined to traditional styles; standout designs include crystal-embellished wide-leg jeans inspired by the glittering chandeliers of The Plaza. The collection continues to push the boundaries of denim, embracing a softer, more feminine approach with indigo-dressed silhouettes.
**A Reflection of Familiarity and New Horizons**
For the L.A.-based brand, “Return to The Plaza” symbolizes a sense of familiarity and the excitement of exploring new frontiers. In an era of rapid global expansion, the collection invites us to ponder: where will L’AGENCE—and the L’AGENCE woman—venture next?
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Founded in 2008 by Jeff Rudes, Margaret Maldonado, and Ron Herman, L’AGENCE began with its roots firmly planted in Hollywood, quickly amassing a dedicated following among high-profile celebrities and stylists. Blending the easy chic of Southern California with a touch of Parisian flair, L’AGENCE’s collections are celebrated for their vibrant colors, bold prints, and timeless silhouettes that embody the glamorous jet-set lifestyle.
Photo credit: Jacopo Moschin