To support International Women’s Day and Women’s History Month fashion company L’AGENCE is partnering with the Joyful Heart Foundation for the ‘Vive la Femme’ campaign. The campaign features ‘Vive la Femme’ shirts that you can purchase for $108 at L’AGENCE boutiques in Los Angeles and NYC. They will be available for the rest of the month.
The campaign aims to raise funds for the Joyful Heart Foundation to support its efforts “to transform society’s response to sexual assault, domestic violence and child abuse, support survivors’ healing and this violence forever.” 100% of the proceeds will be donated to the foundation.
Jeff Rudes, the L’AGENCE CEO and Creative Director said “As a company comprised of 85% women, we felt a strong obligation to not only raise money but to raise awareness for a cause that affects women and children daily across the nation. The Joyful Heart Foundation is an outstanding organization that not only directly supports women and children affected by abuse, it is also working to reform legislation to end rape kit backlogs and in turn bring justice to survivors. Through this work, we look forward to building a lasting partnership with Joyful Heart Foundation, ”
The president and founder of the Joyful Heart Foundation, former actress Mariska Hargitay, stated “We are grateful to L’AGENCE for their incredible generosity and their support of our mission at Joyful Heart. We must all work for change, not just on International Women’s Day or during Women’s History month, but every day. Thank you L’AGENCE, for recognizing, responding to, and engaging in our vital cause.”