Kidill FW24: Eternal Punk Revival
Embracing the legacy of punk, Kidill presents an FW24 collection that pays tribute to the rebellious spirit fostered by pioneers. In August 2023, Kidill faced a poignant moment as the art world mourned the loss of Jamie Reid, the iconic British artist behind Sex Pistols’ infamous covers and logos. This marked a profound moment for the fashion brand, led by Hiroaki Sueyasu, who expressed, “Jamie was my very starting point.”
Hiroaki Sueyasu, serving as the artistic director, takes a reflective stance on the everlasting influence of punk in the realm of art and fashion. He emphasizes the duty to preserve the essence of punk even in the absence of pioneers like Jamie Reid. Despite the departure of these influential figures, the Fall-Winter 2024 collection by Kidill stands as a poignant tribute, ensuring that the spirit of punk continues to thrive.
Sueyasu’s dedication to this collection is both heartfelt and resolute. He states, “Even though Jamie and the other remarkable figures who created early punk have left us, it is our duty to ensure that the essence of punk stays alive. I would like to offer my condolences inimitably.” Through this collection, Kidill not only honors the legacy of punk but also embraces the responsibility of carrying forward its rebellious and groundbreaking spirit. The Fall-Winter 2024 collection serves as a testament to Kidill’s commitment to preserving and celebrating the revolutionary ethos of punk in the ever-evolving landscape of art and fashion.
For Sueyasu, the challenge lies in avoiding the transformation of punk into a mere icon, consumed and reduced to a formality. Instead, he envisions stylized beauty absorbing contemporary trends and persisting into the future. The central theme of the Fall-Winter 2024 collection goes beyond destruction; it embraces the positive energy of those living in the present era rebooting the very essence of “punk.”
The collection features DIY-inspired embellishments, prints, and jacquard weaves crafted by Japanese artisans, seamlessly blending early punk classicism with modern design and detailing. Sueyasu boldly celebrates punk through excessive destructs, breathing life into vintage-washed cut-and-sewn, ripped denim, and revived FOSTEXGARMENTS MA-1s.
In this article, witness the eternal revival of punk, where Kidill’s Fall-Winter 2024 collection becomes a canvas for the positive energy and rebellious spirit of an iconic era.
