Kering to Present Viola Davis with Women in Motion Award at Cannes Film Festival

Kering to Present Viola Davis with Women in Motion Award at Cannes Film Festival

Featured Image: KERING

American actress and producer Viola Davis will be presented the 2022 Women in Motion Award by the Festival de Cannes and Kering on Sunday, May 22, 2022 in Cannes. 

Kering and the Festival de Cannes “wish to recognize her activism and achievements by presenting her with the Women in Motion award,” read a statement released by Kering. “Since its launch in 2015, the program has been rewarding and highlighting women’s creativity and unique contribution to culture and the arts, and their role in helping to transform our vision of the world through their work.” 

Kering references its commitment to women and the advancement of women in arts and culture, “where gender inequalities are still glaring, even though creation is one of the most powerful vectors for change.” Kering launched Women in Motion at the Festival de Cannes in 2015 with the goal of highlighting women in film and has since expanded to photography, art, design, choreography and music. It hopes to provide an opportunity for “leading personalities to share their views on the representation of women in their profession.” 

Viola Davis was selected for various reasons, including her acting roles and her commitment to the rights of women and minorities. She has won a Golden Globe, a BAFTA, four SAG awards, two Tony Awards, an Oscar, and an Emmy — referenced by Hollywood as the Triple Crown of Acting. She was awarded those for her roles in the stage play King Hedley II, Fences, and the TV series How to Get Away With Murder. She is the only African American actress to receive so many nominations and awards.

Starring Viola Davis

The press release reads: 

A committed activist, Viola Davis has regularly called for greater inclusion in the film industry and campaigned for gender equality. In January 2018, she took part in a Women’s March that included female politicians, women in the film industry and feminists, along with members of the public. In a passionate address to the crowd, she said: “I am speaking today not just for the #MeToos, because I was a #MeToo. But when I raise my hand, I am aware of all the women who are still in silence. The women who are faceless. The women who don’t have the money, and don’t have the Constitution, and who don’t have the confidence, and who don’t have the images in our media that gives them a sense of self-worth enough to break their silence that’s rooted in the shame of assault, that’s rooted in the stigma of assault.” Her emotional speech drew on her personal experience of trauma, poverty and her many struggles in life, along with her incredible resilience. Broadcast on every TV channel, and followed and shared on social media networks, this powerful speech was a source of encouragement, both in the way she spoke and her sense of empathy, for everyone to speak up.

Viola Davis also called out the blatant lack of diversity in the film industry, whether in production, writing or directing, which remains a very powerful brake on equality. Another speech to make its mark on Hollywood and the rest of the world came in 2015, as she received her Emmy Award for Outstanding Lead Actress in a Drama Series for her role in How to Get Away with Murder. After quoting Harriet Tubman, she told the audience: “The one thing that separates women of color from anyone else is opportunity… you cannot win an Emmy for roles that simply aren’t there.” She was the first African American to win the award.

This lack of diversity in the industry led her to create her own production company, JuVee Productions, with her husband Julius Tennon. The move enabled her to develop many stories and roles that would not have existed otherwise.

In addition to her fight for the rights of women and minorities, Viola Davis also combats the effects of poverty, particularly through her involvement since 2014 with the campaign against undernutrition Hunger Is, and the No Kid Hungry campaign, of which she is a spokesperson since 2020. She plays an active part in many fundraising events, helping schools in the state of Rhode Island where she grew up.

Viola Davis has just published her autobiography, Finding Me. The book immediately became a #1 New York Times bestseller. Finding Me is an intensely personal account, written during lockdown, that reveals her childhood in an underprivileged environment, growing up with what would seem were insurmountable odds. Viola Davis describes what she saw and experienced during her childhood and youth, highlighting the harassment and abuse faced by the most disadvantaged people in society. She also provides a glimpse of how to find your own path in life, embracing your past.

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