Kenneth Cole Introduces New Men’s Fragrance: MANKIND LEGACY

Kenneth Cole Introduces New Men’s Fragrance: MANKIND LEGACY

Kenneth Cole and Parlux LTD. announce the launch of MANKIND LEGACY, the newest addition to the MANKIND fragrance collection.  MANKIND LEGACY is a dynamic new scent that celebrates the modern altruist, reminding us all of the opportunity to create a legacy of our own.

MANKIND LEGACY, brings an exciting edge to the MANKIND collection.  The fragrance has elements that awaken the senses and inspire you to make your mark. Opening with a combination of citrus and icy aromatic notes of sage provides a lively freshness and surge of energy; Comforting rosemary follows, imparting a feeling of well-being. Warm, reassuring notes of vetiver and amyris create a long-lasting scent that asserts confidence.

“The inspiration to create this fragrance came from the notion that legacy-building is not about what we might achieve one day, it’s about what we can accomplish every day,” says Kenneth Cole, Chairman and Chief Creative Officer at Kenneth Cole Productions, Inc.  “I believe that we live in a complicated world with increasing possibilities, and as more and more people determine their purpose and realize their potential, the more meaningful it all becomes.”

Cole partnered with perfumer Stephen Nilsen to develop the new fragrance. Nilsen states, “While the finely crafted scent fits the Kenneth Cole brand legacy of impeccable grooming, it is the emotional legacy we impart that I wanted to capture in a scent.”

Crafted from the most precious ingredients harvested from all over the world, MANKIND LEGACY is a reflection of Kenneth Cole’s dedication to recognizing the importance of giving back and producing quality products. He continues to leave a mark on a new generation, encouraging all to create a lasting imprint of their own.

The Fragrance Notes:

  • TOP – Clary Sage, France; Mandarin Oil, Italy; Nutmeg Oil, Indonesia
  • MID – Fir Balsam, Canada; Pink Pepper, California; Rosemary, North Africa
  • DRY – Amyris, Dominican Republic; Vetiver, Haiti; Cedarwood, Atlas

The Collection: 

  • 3.4 oz. / 100mL Mankind Legacy EDT Spray
  • 1.7 oz. / 50mL Mankind Legacy EDT Spray

The Packaging 

The packaging is inspired by New York City’s iconic architecture and ever evolving facades. The bottle is encased in a metal band, reminiscent of the steel infrastructure that holds these buildings together for the years to come. The blue color represents the water and sky reflecting off of the metallic buildings.

The Ad Campaign

Shot by Sharif Hamza featuring model Malcom Jackson on location in New York City. The shoot captures the vibrant compositions of the skyscrapers and innovative use of light.

Kenneth Cole’s new Men’s Fragrance is available now.

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