Introducing World’s First Anti-viral Womenswear – Accelerating Future of Sustainable Fashion
Renowned contemporary womenswear brand, NONIE, relaunches today as a full circular, zero-waste, seasonless and fully recyclable brand featuring the world’s first antiviral contemporary womenswear – through an exclusive partnership with patent-protected athletic scrubs brand FOLDS. The two-time CAFA nominated brand’s first anti-viral offering includes a three-season wrap trench in two colours – Midnight and India – available now exclusively on www.noniewear.com.
Made from pre and post-consumer materials such as old airbags and carpets, the made-to-order trenches feature unique self-cleaning and cooling properties and are fully recyclable at the end of life – preventing any waste to landfill. Each of the garments includes a wrap as an enclosure with an oversized lapel.
“I believe fashion can be used as a part of the solution, and for us at NONIE to be able to create garments that fuse together technology with fashion, preventing illnesses from viruses and bacteria, is something I am immensely proud to be debuting today,” states Nina Kharey, Founder and Creative Director of NONIE. “Our cutting-edge technology accelerates sustainable fashion in a way which I believe is the future of conscious luxury.”
Since showing at NYFW for three consecutive seasons, up until SS2020, the brand has become a wardrobe mainstay for women all over the world. Nonie, the brand behind the iconic blush trench dress as worn by Duchess of Sussex, Meghan Markle, ships globally daily exclusively from the brand’s e-commerce site – www.noniewear.com