DELEÓN Tequila Campaign “Bold Spirits, Rise”
The brand DELEÓN Tequila created a new campaign. It is titled “Bold Spirits, Rise” to represent the power of creativity and inspiration. Additionally, the campaign exhibits work from Shay Latukolan. Latukolan is a talented choreographer who has worked with innovative celebrities like South African singer Tyla and American actor Donald Glover.
Along with Latukolan, photographer Kanya Iwana and filmmaker Ben Strebel also worked on the campaign. Clearly, this was an exceptional team and their work embodied the values of DELEÓN Tequila.
The Campaign
In 2009, entrepreneur Brent Hocking founded the brand. Since its beginning, DELEÓN Tequila made a name for itself amongst celebrities. Specifically, Canadian rapper Drake appeared in an advertisement for the brand.
In addition to its celebrity clientele, the brand has a distinctive look. Each of the bottles are branded with the logo and sealed with a gold top. The advertised beverages combine luxury and minimalism. Especially with their cool and collective exterior, consumers are drawn to the brand’s products.
“Bold Spirits, Rise” is a celebration of creatives everywhere and their impressive work. Iwana, Strebel, and Latukolan worked together to make this campaign stand out. Therefore, their efforts made the campaign as luxurious and full of life as the brand.
The photos depicted people at the intersection between art and everyday living. Specifically, Kanya Iwana photographed models and dancers in a bar-like setting. Ben Strebel shot a small film for “Bold Spirits, Rise.” In the video, Latukolan’s choreography shined bright to music by Nigerian music artist Obongjayar.
Additionally, the lighting was dim to allow the bottles to glow. Also, the clothing fit the lively themes of the campaign. The subjects of the photos wore sleek leather, muted colors, and modern pants.
Overall, the campaign showed how the brand believes in emerging artists. “Bold Spirits, Rise” is for those who creatively impact the culture and inspire those around them.
The featured image for this article is credited to Kanya Iwana and De La Revolucion.