COCO GAUFF IS THE AMBASSADOR FOR THE CASABLANCA X NEW BALANCE CAMPAIGN FILM
Official New Balance ambassador and tennis star Coco Gauff, who is poised for a successful season at the French Open, features in the new campaign video for the latest collaboration between après-sport fashion house Casablanca and New Balance Athletics – the Casablanca x New Balance 327 & 237 Red Monogram edition. This stylized campaign video, shot in Gauff’s hometown of Miami by David M. Helman, showcases both brands’ lifestyle-focused joie de vivre ethos.
This new Casablanca x New Balance style follows the widely successful Monogram 327 & 237 Drop I, reimagining this style in a darker red hue. Additionally, this release marks the second collaborative release of the new 237 style, which features a wedged heel, suede, mesh & nylon upper, along with Casablanca’s signature monogram design.
“New Balance and Casablanca have always brought a fresh take on elegance and sport through their collaborations. Getting to mix my world of tennis and my love for fashion was a super fun experience being involved with this project,” says New Balance top brand ambassador and tennis phenom Coco Gauff.
“Casablanca and I are thrilled to have Coco Gauff as an ambassador for the Casablanca x New Balance 327/237 campaign. Coco is a brilliant athlete who, at the age of just 17, has the world at her feet. She has continuously shown integrity and elegance, both on and off the court, says Charaf Tajer.
The Casablanca and New Balance 327 & 237 Dark Monogram edition will be launching globally with select retailers this Friday May 28th.