Coach’s Rogue Bag Revival Campaign Includes Stars Kate Moss & Jennifer Lopez
Courtesy of Juergen Teller / Coach
By: Bertha Solis
The iconic Rogue bag from Coach has officially made its well deserved comeback. Coach has gathered a group of stars to help lead their new campaign to reintroduce the Coach Rogue bag. The lineup of stars include Kate Moss, Jennifer Lopez, Kelsey Lu, Xiao Wen Ju, Ma Zhe and Kōki.
The entire campaign was photographed by German photographer, Juergen Teller. All of the stars were seen pictured in different parts of the world. The most iconic places shown in the campaign was the London Bridge and the Bund which is in Shanghai. Apart from this, the stars also posed with different kinds of Rogue handbags.
Back in 2016, Coach’s Rogue bag was first introduced on the Coach runway. Now just in time for the fall season, Coach customers can get their hands on this must have accessory. Also, customers will have the opportunity to design their very own Rogue bag. Currently, the Coach official website is undergoing new updates to release this exciting new feature.
Custom made handbags will take up to six weeks to be shipped to their customers. In the custom design process, customers can choose their handbag size, colors and hardware. Coach will also make available already made designs on their website. You may see some of the handbags seen on the stars in the new campaign now available to purchase online.
Coach’s Creative Director Stuart Vevers shared in a statement,”The Rogue is perhaps my favorite bag that I’ve designed at Coach.” He later added, “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house.”
Coach has introduced this new campaign as “Coach Forever, Season Two.” This time around, the Rogue bag had the ultimate upgrade. The brand shared that the handbag will be a “new environmentally responsible version of Coach’s Signature Jacquard crafted in organic and recycled materials and embroidered with fall’s menagerie of creatures.”
As of right now, the Rogue bags that were pictured in the campaign are now available to purchase. They start off at the value of $595 and goes up to $695. The “design your own bag” feature will be released to shoppers on September 30th. The Coach website can be accessed here.