Chanel Names Kendrick Lamar Their Newest Ambassador
Joining forces with Chanel, Kendrick Lamar has been announced as the newest ambassador for the fashion empire, building excitement and anticipation for fans of both the artists and the brand. To say that Lamar has had a busy year would be an understatement. From performing at the Super Bowl to winning multiple Grammys, including the Grammy for Song of the Year, Lamar has made 2025 an already iconic year for his career, and now with his newest announcement, he will continue to make strides in not just music, but also fashion.
Chanel’s Newest Line
Chanel has always been a predominantly womenswear fashion house. That, however, did not stop Lamar from becoming the newest face of the empire. Being the latest ambassador for the brand, Lamar will be the face of several fresh looks, modeling eyewear for their newest campaign. The collaboration will work to show audiences the power of an accessory, as eyewear can often make or break a look and is a pinnacle of fashion and expression. Celebrating the beauty of eyewear and the subtle power of accessorizing, the campaign will bring audiences a timeless and versatile line.
A Brief History of Chanel and Kendrick Lamar
While this will be the first time that Lamar is named a brand ambassador for Chanel, this is not the first time the two have collaborated. The 2023 Met Gala, celebrating the artistry and work of Karl Lagerfeld, saw Lamar in a custom Chanel leather jacket. Then, the following year, Lamar worked with Chanel through his company pgLang, to create a short film titled The Button, which told a story of fashion and self-expression. This newest venture between Kendrick Lamar and Chanel further shows the strength of the relationship between these two powerhouses. It’s clear that the connection that Lamar and Chanel have with one another is genuine, as their continued collaborations show not just innovation but a real passion for the beauty of partnership.
Featured image by:Alexandra Mazilu, Unsplash