Brandy Hellville & The Cult Of Fast Fashion
HBO Max recently released “Brandy Hellville & The Cult Of Fast Fashion”, a deep dive into the toxic culture surrounding the trendy teen store Brandy Melville. Since their absurd popularity starting in the 2010’s, Brandy has always had a cult following, mainly teen girls. With their popularity and cult of teenage girls, Brandy has also always received immense backlash for their toxic stigma attached to their company. Brandy Hellville & The Cult Of Fast Fashion emphasizes furthermore about their past and how they have yet to change despite their lack of body positivity and their fast fashion work ethics.
Brandy Melville was always known for their basic tees, tanks, loungewear, and graphic tees. They were also always known for their “one size fits all” selling point. Every single item would either be O/S or an xs/s, therefore not marketing towards body inclusivity. To go even further, most of the girls they promote on their social media or have work in their store locations are particularly thin. As mentioned in the documentary, the store’s notorious “one size fits all” tag would help keep Brandy’s name exclusive – only a certain group (and aesthetic) of girls would be able to wear and promote the name. As Brandy was (and still is) very popular, girls would struggle to fit in this image that was promoted, causing unhealthy body image and eating disorders.
Also mentioned in the documentary is Brandy’s shocking price point – from tanks as low as $14 and constant new items, Brandy is contributing to the fast fashion industry. People are constantly buying into Brandy Melville’s new trends, which are coming out at least once a month. These clothing items are unethically produced and cater to toxic work environments. Brandy is a top contributor to fast fashion.
From promoting unhealthy body expectations to contributing to landfills, Brandy Hellville & The Cult Of Fast Fashion unveils the toxic truth of Brandy Melville.