BONDS DAMN DRY ® UNDIES RANGE TO SMASH STIGMAS ON LIGHT BLADDER LEAKS
BONDS is bringing honesty and empowerment with their new range of Damn Dry ® Undies, designed to keep
those suffering from light bladder leaks dry all day because damn strong mamas deserve Damn Dry ® Undies.
Opening the conversation, BONDS are dedicated to making the issue of light bladder leaks (LBL) more
commonly accepted with the aim to normalise the struggle 1 in 3 Australian women face, keeping them dry
while doing it.
Leading the line up of damn strong mamas is author, influencer, and new mother Ellidy Pullin, known for her
inspiring journey to motherhood after the loss of her partner, Alex ‘Chumpy’ Pullin. Since giving birth to her
daughter Minnie, Ellidy feels strength in her vulnerability, and confident in the body that allows her to tackle this
new chapter.
“I was loud and proud about it. Genuinely! I birthed another human; how could I not be having some leakage?
I felt normal… I mean, I felt like a woman who just had a baby! I feel damn strong and I feel damn proud!”
Says Ellidy Pullin.
The all-new Damn Dry ® Undies range is designed with three layers of leakproof and anti-odour protection,
keeping you sneeze and giggle safe, allowing mamas to take the stress of light bladder leaks off their mind,
knowing BONDS have them covered.
BONDS’ Brand Manager, Edwina Moller, says “Giving birth is a sign of immense strength and light bladder
leaks are a totally normal part of this process. So why should women be told they have to be ‘discreet’ and ‘hide’
from this? Damn Dry ® Undies are here to give the power back to mums.”
Available in favourite BONDS undie shapes – Hi Bikini, Midi, and Full Brief, the new undies are washable,
reusable, and kinder to the planet. Available to purchase in store or on www.bonds.com.au, priced at RRP
$24.99.