BLUEMARBLE SPRING-SUMMER 2021
The multicultural background of BLUEMARBLE founder Anthony Alvarez inspired this collection, rooted in summer escapes. Memories of summers spent at the heart of the urban bustle of New York and New Jersey collide with the nature-filled, languorous daze of the French Riviera, a crossover that’s emblematic of Anthony Alvarez’s double nationality. Tie-dye prints are a major offensive in a collection constructed like a chromatic odyssey on acid in sunset colors. An authentically homemade feel runs through the ensemble, as many pieces were made in the BLUEMARBLE studios in Paris, as a way of remaining independent during the Covid-19 pandemic, and preserving handcrafted expertise.
The codes of hippy counter-culture are all there, but it’s the spirit of liberation around behaviors and a message of unity that’s needed now more than ever, worn loud and proud by today’s youth, that is the fulcrum of the BLUEMARBLE discourse this season. In a manifestation of the season’s psychedelic spirit, several pieces bear insouciantly optimistic mottos like “The future is bright”, “Fiesta like there is no mañana”, and “Excuse me while I kiss the sky”.
Hallucinogenic, almost esoteric prints were created with the artist Marie Victoire de Bascher and are showcased on several pieces. Cavalière beach in the Var region, where watersports are de rigueur, is a main inspiration for the collection, with neoprene borrowed from wetsuits, paired with a range of organic materials like linen, silk and cotton, as streetwear pieces like hoodies are revisited boho-style. Summer crazes, fireman’s buckles, embroidered shell appliqués and psychedelic stripes punctuate the silhouette, while a series of original badges made by the studio are the doorkeepers to the globe-trotting spirit of BLUEMARBLE that’s front and center this season. Someone just switched on summer.
