Benefits of Freebies in Fashion and Beauty Industries
Let’s be honest, everyone loves a freebie, especially when it comes to our favorite fashion and beauty brands! But, how and why does it work? Let’s take a look.
Free Trials and Samples
Free trials and samples are a similar concept – it just depends if the thing you are trying to promote is physical or digital. For example, an online casino might offer free bingo during a specific time as a kind of trial. This way, if users log in between 12 and 6pm, for example, they can try their hand at the game and familiarize themselves with the digital gameplay before deciding whether to commit with their real money.
You can see this trend with other media, too, with many entertainment streaming services offering a free trial of the platform for a week or even a month. In the fashion industry, this might be seen with offers like free shipping.
Of course, in the beauty industry, free samples are more prominent. People who are unsure whether to buy a product might pick up a sample to try at home, and determine whether it works for them.
Source: Pexels
With this in mind, free trials and samples reduce risk for the consumer, as they can make an informed purchase. It can also help businesses to attract new customers and build trust, as you show confidence in your products and allow them to come to the same conclusion independently. Even if it doesn’t convert the customer, it can allow you to gather useful insights and feedback to help improve your future products.
Influencer Gifting
Influencer marketing is one of the fastest growing techniques in the world. In fact, spending on influencer marketing will rise around 3.5 times faster than spending on social media ads. In addition, influencers are increasingly earning their income through affiliations with brands rather than just sponsored content. What this goes to show is the importance of the influencer and the brand having a meaningful relationship.
And this is where freebies can come in – gifting free items of clothing or beauty products to influencers can be the first step towards building a partnership. In the same way as with any consumer, this gives the influencer the time to test the item and see for themselves how good it is. Then, the influencer might begin showing your products in their videos. You can give them an affiliate link or code that gives them some of the profits from any purchases that were directed through them.
Source: Pexels
Loyalty Rewards
Last, but by no means least, you can give your loyal customers freebies to show how much you value their custom. This might be something like a free beauty product at Christmas, or a coupon for a freebie on their birthday. This can be set up to be sent out automatically using data gathered from your subscription list.
By rewarding your most loyal customers, this furthers the sense of loyalty they feel towards your brand. In addition, they are likely to recommend your brand to others, becoming essentially brand ambassadors. And, as word of mouth marketing and recommendations is regarded as the most trustworthy form of marketing, this can help to grow your customer base exponentially.
And there you have it, just a few benefits of using freebies for marketing in the fashion and beauty industry. With the power to build loyalty, acquire sales, boost conversions, and improve trust, it is a proven and reliable technique for giving any business a boost.