16 New Designers Featured in HBO Max’s Genera+ion Un-Fashion Showcase
HBO Max presents the Genera+ion Un-Fashion Showcase on display from April 2-12 at the LAB in Orange County, California. Gen-Z has valued individuality and creative expression more than any generation in history, this showcase surely puts that to the test.
HBO Max has partnered with premier fashion school FIDM and Genera+ion costume designer Shirley Kurata to select work from up-and-coming student and alumni designers to curate looks inspired by each of the main characters in the series. The Un-Fashion Showcase will be designed by New York-based artist Mason Webb and captured by rising photographer Myles Loftin.
Genera+ion highlights the importance of creativity, authenticity, and self-expression,” said Pia Chaozon Barlow, SVP Originals Marketing, HBO Max. “We’re proud to present the Un-Fashion Showcase with those themes in mind and we can’t wait to unveil the impressive final designs helmed by the next generation of fashion designers—FIDM’s talented students and alumni— with Shirley’s guidance, with Genera+ion’s fans.”
To prepare for the showcase, 16 designers were paired with one of the show’s central characters and briefed of Kurata’s inspiration for the Genera+ion’s costume design.
Designers then went through two rounds of feedback and review, and Kurata selected one final look per character to go into production.
The winning designers include Ally Dechant, Sofia Elin, Esther Gaor, Robin Giles, Faith Ibrahim, Xander Shephard, Tiara Slater, and Reanne Wang.
The Looks of a Genera+ion digital lookbook will be available on media partner Nylon’s website and social channels. This interactive content hub will provide an in-depth look at the Un-Fashion Showcase where fans can see the looks as captured by rising photographer Myles Loftin, read about each designer, and explore the world of Genera+ion through NYLON’s website and social media.
“NYLON and its culturally obsessed audience has long been at the forefront of what’s next in fashion and entertainment,” said Alyssa Vingan, Editor in Chief, NYLON. “We are excited to be partnering with HBO Max and FIDM to help empower the next generation of creatives and thinkers and to champion their work with our like-minded readership.”
View the winning design sketches and photos of the exhibit below.
Design based on the character Riley from HBO Max’s Genera+ion. Designed by Reanne Wang
Riley by Reanne Wang. Image credit Myles Loftin. Courtesy of HBO Max
Design based on Arianna from HBO Max’s Genera+ion. Designed by Ester Gao.
Arianna by Esther Gaor. Image credit Myles Loftin. Courtesy of HBO Max.
Inspired by Chester from HBO Max’s Genera+ion. Designed by Xander Shephard.
Chester by Xander Shephard. Image credit Myles Loftin. Courtesy of HBO Max.
Inspired by Delilah from HBO Max’s Genera+ion. Designed by Sofia Elin.
Delilah by Sofia Elin. Image credit Myles Loftin. Courtesy of HBO Max.
Inspired by Greta from HBO Max’s Genera+ion. Designed by Robin Giles.
Greta by Robin Giles. Image credit Myles Loftin. Courtesy of HBO Max