In true Jay-Z fashion, the hip-hop artist strikes again with a killer business deal. In an emerging society of cannabis users and states legalizing marijuana, he’ll be joining the industry with his own line “Monogram”.
Becoming the chief brand strategist for marijuana business Caliva last year, it was only a matter of time for the businessman to release this type of product.
According to a press release, “With its careful strain selection, meticulous cultivation practices and uncompromising quality, Monogram seeks to redefine what cannabis means to consumers today.”
“Monogram” has its own website and Instagram, but no specific details relating to the product or release date have been revealed. Caliva being based out of California, begs the question if the brand will be available only in that state.