Cardi B and Olivia Palermo Announce Beauty Brands
Monday, both Cardi B and actress Olivia Palermo teased the launch of their new beauty brands. Both stars’ brands focus on different areas of the cosmetic industry and are complimentary to their distinct personalities.
On April 16, Cardi B filed to trademark “Bardi Beauty” for her rumored upcoming cosmetics venture, possibly selling manyy different beauty categories under the brand. TMZ reported the filing, which listed Cardi B, whose real name is Belcalis Almanzar under the position of CEO.
The artist took to Instagram to announce her intentions of launching a haircare line, which she came up with the idea for while creating masques for her daughters hair during quarantine. The line would likely be targeted towards the LatinX community with a focus on hair growth and moisture retention.
Cardi B has also mentioned in an Entertainment Tonight interview that she wants to create a makeup line, leaving fans guessing that the haircare might be one section of a larger beauty launch. The trademark filing lists that Cardi B is looking to launch a huge array of products – including makeup, fragrances, haircare, nail polish, and skincare. She is known for her bold, eclectic style, which makes itself evident in her brand partnerships with Fashion Nova and Reebok. Bardi Beauty should be nothing short of out of the box in terms of style.
Cardi’s not the only one who has their sights set on the beauty industry, Olivia Palermo unveiled what she calls a “curated beauty wardrobe” focused in her “ethos on fashion.”
Palermo wrote in a statement to WWD, “I wanted to create a beauty line that follows my own ethos on fashion — something that fits my mood, but also provides a timeless look that everyone can rely on in a pinch,” Palermo wrote. “It’s a collection that mirrors my beauty routine, focused on elevating the essentials. My approach is trying to find innovative solutions that work not just for me, but for the many, diverse women (and men) that make up our global community. We all have different skin types at all ages. Let’s create heirloom products for everyone.”
Olivia Palermo Beauty will launch direct-to-consumer with four products: an illuminating serum, $40; a mattifying mist, $35; a matte lipstick in three shades, $38, and two eye shadow palettes, $58. The products are cruelty-free and adhere to the European Union’s beauty standards; they are formulated without parabens, sulfates, phthalates, mineral oil and talc.
Palermo is founder and co-owner of the brand, which was created in partnership with Marie Claire Beauty Group. It is neither a licensing nor ambassador deal, according to a representative.
Cardi B and Olivia Palermo are following in the footsteps of other celebrity beauty brands, including Selena Gomez’s Rare Beauty, Jessica Alba’s Honest Beauty, Drew Barrymore’s Flower Beauty, Rihanna’s Fenty Beauty, Kylie Jenner’s Kylie Cosmetics, and Kim Kardashian West’s KKW Beauty among others.