Johnnie Walker Partners with Guy Ritchie Film
Johnnie Walker, the world’s leading Scotch whisky brand, has joined forces with Lionsgate for the New York Premiere of director Guy Ritchie’s latest film, The Ministry of Ungentlemanly Warfare. Serving as the Official Spirits Partner, of the premiere Johnnie Walker will offer a unique selection of Johnnie Walker Blue Label cocktails on the red carpet and at the after party.
Photo Credit: Boris Medvedev Photo Credit: barinart
The premiere will be held in New York on Monday, April 15, with the film’s theatrical release on Friday, April 19. The Ministry of Ungentlemanly Warfare is based on recently declassified files of the British War Department, inspired by true events. It follows the creation of the first special forces organization in WWII by UK Prime Minister Winston Churchill and a small group of military officials, including author Ian Fleming. This top-secret combat unit, comprising a diverse team of unconventional rogues and mavericks, embarks on a daring mission against the Nazis, using “ungentlemanly” and unconventional fighting tactics that change the course of the war, and laif the foundation for the British SAS and modern Black Ops warfare. Directed and co-written by Guy Ritchie and produced by Jerry Bruckheimer, the film features Henry Cavill, Eiza González, Alan Ritchson, Alex Pettyfer, and Hero Fiennes Tiffin.
As you enjoy this brilliant action-comedy film, raise a glass of Johnnie Walker and toast to the stars. Johnnie Walker Blue Label cocktails will be served at a dedicated bar on the red carpet and at the official after party, promising an unforgettable collaboration.