Colin Jost Adds Humor to Holiday Shopping in New KAY Love All In Holiday Campaign
This holiday season, Colin Jost stars in KAY Jewelers‘ new Love All In Holiday campaign. The film features Jost’s “hero’s journey” of finding the perfect holiday gift with KAY.
Colin Jost’s Humorous Journey
Jost, the beloved Saturday Night Live host, adds humor to the often stressful process of finding gifts for loved ones. Jost embarks on a classic hero’s journey to figure out the best holiday gift for a partner within the campaign. The film incorporates exaggerated winter sets, cinematic storytelling, and allusions to The Odyssey. While Jost entails absurd obstacles, the campaign mimics the anxiety around finding a perfect gift before landing on the obvious destination: KAY. Viewers learn alongside Jost that with KAY, thoughtful gifting is easy.
KAY’s Love All In Platform
Through KAY’s Love All In platform, the process of buying meaningful gifts becomes a joyful and simple experience. KAY is actively undermining the widespread fear of getting the wrong gift through a clear message: the biggest mistake is not choosing a wrong gift; it’s holding back. Notably, the platform lets customers know that the best expression of love happens when you go all in.
The Love All in platform was initiated in September 2026, ushering KAY into a new era. KAY now embraces modernity and authenticity to connect younger adults with the brand. KAY uses relatable storytelling campaigns and figures of pop culture to celebrate love in all its forms. This holiday campaign continues to build on KAY’s Love All In platform.
“At KAY, we believe the best expressions of love happen when you’re willing to go all in,” said Julie Yoakum, President of KAY. “The holidays often bring pressure to find the perfect gift, but we want to remind shoppers that the most meaningful gifts come from expressing how you feel and showing up wholeheartedly for the people you love. Colin’s signature humor brings that idea to life in a way that resonates with anyone who’s ever second-guessed what to gift someone they care about.”
The campaign runs across KAY’s YouTube and Instagram accounts, as well as linear TV and streaming services.