The Worlds Favorite Men’s Beauty Products Revealed in New Men’s Cosmetify Index
Online beauty discovery platform, Cosmetify, have released their brand new Men’s Edition of The Cosmetify Index, which reveals the most sought-after men’s beauty brands and products, which have seen a surge in popularity since last year, and an insight into the future of men’s grooming.
The Hottest Men’s Beauty Brands
- Clinique for Men
- Wahl
- Bulldog
- Man Cave
- Kiehl’s
- Elemis Mens
- L’Oreal Men Expert
- House99
- Anthony
- Proraso
Top 10 Most Searched Men’s Products
The most searched product at the moment is hair clippers. With barbers doors currently closed due to COVID-19, guys are taking to a DIY fade and beard trim. Cosmetify’s top 15 hair clippers had over 13,000 views, showing just how high the demand is for at-home grooming (YTD).
- Hair Clippers
- Clinique Anti-Age Eye Cream
- Bulldog Original Aftershave Balm
- ManCave Natural Blackspice Beard Oil
- Kiehl’s Facial Fuel
- Proraso Beard Balm
- Elemis Men’s Deep Cleanse Facial Wash
- L’Oreal Paris Men Expert Vitalift Anti-Wrinkle Gel Moisturiser
- Anthony Beard Basics Kit
- House99 Polish Up Body & Hair Wash
Top 3 Most Popular Men’s Makeup Brands on Cosmetify
- Clinique for Men – Face Bronzer
- Tom Ford – Men’s Brow Definer
- Tom Ford – For Men Concealer
Top 20 Men’s Beauty Searches
| Rank | Search Term | Average Monthly Search Volume |
| 1 | Beard Oil | 126,000 |
| 2 | Manscape | 120,000 |
| 3 | Beard Trimmer | 91,000 |
| 4 | Best Beard Trimmer | 48,000 |
| 5 | How to Trim a Beard | 28,000 |
| 6 | Beard Balm | 27,000 |
| 7 | Beard Growth Oil | 23,000 |
| 8 | Veet for Men | 17,000 |
| 9 | Best Face Wash for Men | 16,000 |
| 10 | Beard Care | 13,000 |
| 10 | Mustache Wax | 13,000 |
| 12 | Beard Wax | 12,000 |
| 13 | Beard Grooming Kit | 11,000 |
| 14 | Best Razor for Men | 10,000 |
| 14 | Clinique for Men | 10,000 |
| 16 | Men’s Grooming Kit | 8,900 |
| 17 | Makeup for Men | 7,400 |
| 18 | Male Waxing | 7,000 |
| 19 | Skin Care for Men | 5,100 |
| 20 | Hair Removal for Men | 4,300 |
Increase in Popularity of Men’s Grooming
| Search Term | % Change in Global Search Interest (June 2019 – May 2020 to June 2018 -May 2019) |
| Hair Trimmer For Men | 161.4% |
| Hair Shaver For Men | 78.1% |
| Men’s Skincare | 36.4% |
| Skin Care For Men | 30.8% |
| Grooming Kit | 29.0% |
| Body Grooming | 27.6% |
| Man Trimming | 24.4% |
| Beard Trimmer | 23.5% |
| Men’s Grooming Kit | 21.7% |
| Body Groomer | 21.3% |
| Man Trimmer | 19.7% |
| Bulldog Skincare | 17.3% |
| Male Grooming Kit | 15.5% |
| Clinique For Men | 11.4% |
| Men’s Moisturiser | 10.3% |
| Beard Trimming Tips | 8.3% |
| Men’s Body Shaver | 4.6% |
| Skin Care Tips For Men | 4.1% |
| Men’s Grooming | 3.5% |
Iman Bokolo, PR & Influencer Manager at Cosmetify comments:
“Today’s society promotes a bigger acceptance of all the different sexualities, races, genders and abilities, more so now than ever before. This means that gender norms are finally being challenged which in turn helps men to feel less pressure when indulging in what was once a typically ‘feminine’ ritual.
With brands such as Warpaint releasing products such as bronzers and concealers that cater to men, I think the men’s beauty industry is progressing to become more inclusive. Like women, men have faced pressures within society for their physical appearances, the launch of men’s makeup highlights the spike in men’s interest in the beauty industry in recent years.”
ENDS
Notes to editors
Research: https://www.cosmetify.com/the-cosmetify-index-mens-edition/
Methodology
Increase in Popularity of Men’s Grooming – Comparing 1st June 2019 – 31st May 2020 to 1st June 2018 – 31st May 2019 search data using Google Trends
All other research is compiled using Cosmetify’s own data