The Worlds Favorite Men’s Beauty Products Revealed in New Men’s Cosmetify Index

The Worlds Favorite Men’s Beauty Products Revealed in New Men’s Cosmetify Index

Online beauty discovery platform, Cosmetify, have released their brand new Men’s Edition of The Cosmetify Index, which reveals the most sought-after men’s beauty brands and products, which have seen a surge in popularity since last year, and an insight into the future of men’s grooming.


The Hottest Men’s Beauty Brands

  1. Clinique for Men
  2. Wahl
  3. Bulldog
  4. Man Cave
  5. Kiehl’s
  6. Elemis Mens
  7. L’Oreal Men Expert
  8. House99
  9. Anthony
  10. Proraso

Top 10 Most Searched Men’s Products

The most searched product at the moment is hair clippers. With barbers doors currently closed due to COVID-19, guys are taking to a DIY fade and beard trim. Cosmetify’s top 15 hair clippers had over 13,000 views, showing just how high the demand is for at-home grooming (YTD).

  1. Hair Clippers
  2. Clinique Anti-Age Eye Cream
  3. Bulldog Original Aftershave Balm
  4. ManCave Natural Blackspice Beard Oil
  5. Kiehl’s Facial Fuel
  6. Proraso Beard Balm
  7. Elemis Men’s Deep Cleanse Facial Wash
  8. L’Oreal Paris Men Expert Vitalift Anti-Wrinkle Gel Moisturiser
  9. Anthony Beard Basics Kit
  10. House99 Polish Up Body & Hair Wash

Top 3 Most Popular Men’s Makeup Brands on Cosmetify

  1. Clinique for Men – Face Bronzer
  2. Tom Ford – Men’s Brow Definer
  3. Tom Ford – For Men Concealer


Top 20 Men’s Beauty Searches


Rank Search Term Average Monthly Search Volume
1 Beard Oil 126,000
2 Manscape 120,000
3 Beard Trimmer 91,000
4 Best Beard Trimmer 48,000
5 How to Trim a Beard 28,000
6 Beard Balm 27,000
7 Beard Growth Oil 23,000
8 Veet for Men 17,000
9 Best Face Wash for Men 16,000
10 Beard Care 13,000
10 Mustache Wax 13,000
12 Beard Wax 12,000
13 Beard Grooming Kit 11,000
14 Best Razor for Men 10,000
14 Clinique for Men 10,000
16 Men’s Grooming Kit 8,900
17 Makeup for Men 7,400
18 Male Waxing 7,000
19 Skin Care for Men 5,100
20 Hair Removal for Men 4,300


Increase in Popularity of Men’s Grooming


Search Term % Change in Global Search Interest (June 2019 – May 2020 to June 2018 -May 2019)
Hair Trimmer For Men 161.4%
Hair Shaver For Men 78.1%
Men’s Skincare 36.4%
Skin Care For Men 30.8%
Grooming Kit 29.0%
Body Grooming 27.6%
Man Trimming 24.4%
Beard Trimmer 23.5%
Men’s Grooming Kit 21.7%
Body Groomer 21.3%
Man Trimmer 19.7%
Bulldog Skincare 17.3%
Male Grooming Kit 15.5%
Clinique For Men 11.4%
Men’s Moisturiser 10.3%
Beard Trimming Tips 8.3%
Men’s Body Shaver 4.6%
Skin Care Tips For Men 4.1%
Men’s Grooming 3.5%


Iman Bokolo, PR & Influencer Manager at Cosmetify comments:

Today’s society promotes a bigger acceptance of all the different sexualities, races, genders and abilities, more so now than ever before. This means that gender norms are finally being challenged which in turn helps men to feel less pressure when indulging in what was once a typically ‘feminine’ ritual.

With brands such as Warpaint releasing products such as bronzers and concealers that cater to men, I think the men’s beauty industry is progressing to become more inclusive. Like women, men have faced pressures within society for their physical appearances, the launch of men’s makeup highlights the spike in men’s interest in the beauty industry in recent years.”


Notes to editors



Increase in Popularity of Men’s Grooming – Comparing 1st June 2019 – 31st May 2020 to 1st June 2018 – 31st May 2019 search data using Google Trends


All other research is compiled using Cosmetify’s own data

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