Renowned lifestyle brand, Vince Camuto, and leading global beauty company Parlux LTD, debuts the brand’s latest fragrance concept,Illuminare. This captivating scent is designed to reveal the hidden complexities, strength, and illuminating glow women possess. The Illuminare ad campaign, starring influencer and industry ‘It’ girl Jasmine Sanders, face of the Vince Camuto brand, was shot by acclaimed photographer James Macari. Jasmine (a.k.a Golden Barbie) captures the essence of the Illuminare woman and embodies a natural force of beauty, confidence and inner radiance.
Made from a unique composition of botanicals, the aromatic plum blossom evokes petal floralcy with subtle fruity notes creating a magnetic energy. The distinguished amber surrounds the Illuminare woman with an intoxicating sensuality – a fragrance that is symbolic of the women who wear it, they are strong, bold and radiant.
“The inspiration for the new Vince Camuto fragrance was plum blossom because it is a beautiful, and a resilient floral, even in harsh winters. The scent conveys a feeling of endless possibilities, as well as a symbol of strength and alluring aura,” said perfumer Christine Hassan.
“I am excited to partner with Vince Camuto to debut the latest fragrance,” said Jasmine Sanders (a.k.a Golden Barbie). “Illuminare’s powerful message to ignite a woman’s inner strength is special to me and I am thrilled to add this captivating scent to my beauty routine.”
Taking cues from the glassworks of Murano, Italy, the intricately designed bottle encapsulates the feminine curves and nuances of a woman. An asymmetrical organic shape is featured within the outer molded glass structure and houses the delicately hued pink fragrance. Just like the bottle in its fluidity and feminine rose gold color, the invigorating fragrance is undeniably compelling and illuminates from the inside out.
Follow @vincecamuto and hashtag #MyIlluminareVC for updates on the brand and debut of its latest fragrance.