By Samantha Krevolin
Selena Gomez has come a long way since starring on Barney, playing Alex Russo on Disney Channel’s Wizards of Waverly Place, and establishing her singing career. Her next move is to start her own makeup line to be titled “Rare Beauty”. Gomez decided to make this line her own. Unlike past celebrity-endorsed collections, she decided to go out of the box with her motive. She hopes that Rare Beauty will defy the public’s expectation for perfection when wearing makeup. It will be a line that attempts to make users feel good while showing off their personalities through unique shades and styles.
In the past few years, Gomez opened up about her struggles with mental illness. Through the establishment of this beauty line, she hopes to make her fans and customers feel good about themselves. Despite what they may believe to be their setbacks, customers can use the makeup to feel comfortable expressing themselves. The line’s goal is to include all people across gender, age, sexual orientation cultural, and racial divides. People can show themselves through the makeup they purchase and how they apply it, while also bonding over their love for the brand and its products.
This has been an ongoing two-year-long production that Gomez has undertaken. The line was set to be released during the summer of 2020, but due to the coronavirus pandemic, it will be released through Sephora on September 3rd. Rare Beauty products will be released gradually over time starting with different shades of foundations and concealers. In the future, Gomez plans on adding eyeshadows, lipsticks, fragrances, and more to the collection.
Gomez decided to title her line Rare Beauty after her latest single and album “Rare”. This song is about how Gomez lacked confidence in herself. She tried to reach out to her audience through this song and prove that people do not need to fit certain standards or be perfect to be considered special or unique. Through titling her makeup line Rare Beauty, Gomez is hoping to demonstrate that like herself, her customers are rare and special, no matter which products they buy and how they wear the makeup.