Novi Connect Collaborates with BIPOC Beauty Brand Ries, Soon Launching Sustainable Travel Packaging at Sephora

Novi Connect Collaborates with BIPOC Beauty Brand Ries, Soon Launching Sustainable Travel Packaging at Sephora

The new package will be available at Sephora stores soon after it has been tested and approved by customers. They’re a company that specializes in sustainable packaging, and they have recently partnered with Ries, a beauty brand that is focused on promoting body positivity and diversity among women. This partnership will result in their first product launch at Sephora.

Being green is more than just buying ‘eco’. It is an unshakable commitment to a sustainable lifestyle.

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Sustainability Importance

The company uses sustainable packaging which is made of 100% recycled material and is non-toxic. It was created because of the need for innovative solutions to address the growing issue of plastic pollution. The company hopes to provide consumers with an environmentally friendly option for their skin care products.

The company was founded by two sisters from New York who were looking for a way to make the beauty industry more inclusive and diverse. They found that most of the products on the market were not made with them in mind and they wanted to change that. They have been working together with brands like Ries, Nubian Skin, and Iman Cosmetics to create products that better represent their own interests and values. The company will be launching a new line of sustainable travel packaging, which includes a reusable pouch and a set of three containers for liquids, powders and creams.

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Clean Beauty

The reusable pouch is made from recycled materials and features an integrated TSA-approved 3-1-1 liquids bag that can be filled in advance to save time when traveling. The set of three containers for liquids, powders and creams are made from nontoxic plastic that can be recycled or composted after use.  Novi provides an opportunity for brands like Ries to have access to more distribution channels and get their products in front of more people. This collaboration is also important because it’s giving consumers the chance to shop for products that are eco-friendly and also support minority-owned businesses.

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Eco-Friendly Worldwide

Novi helps brands build sustainable products. Through a data-rich network of suppliers, manufacturers, and retailers, brands can easily formulate, discover, sample, and purchase innovative ingredients and sustainable packaging as they build new products. Founded by Kimberly Shenk, an Air Force captain veteran and the former Head of Data Science at Eventbrite, Novi is backed by Tiger Global, Greylock Partners, and For more information on Novi, visit

Sustainable Packaging

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