New Year, New Makeup: 5 Indie Makeup Brands To Try In 2021
With a new year comes new opportunities to experiment with your look and try something different. Integrating products from these five indie brands can elevate your makeup look to shinier heights this new year.
Clionadh Cosmetics
Clionadh Cosmetics’ dreamy shadows look just as good on the eyes as they do in their pans.
Clionadh Cosmetics is an indie brand owned by two sisters out of Seattle, Washington. The brand has been gaining traction recently for their beautiful single shadows.
Clionadh Cosmetics’ collection of Stained Glass shadows are unlike any eyeshadow formula on the market. It’s a multichromatic, ultra-shimmery formula that’s not too overwhelming with glitter, but some shadows also appear translucent on the eyes. The shadows can be a bit pricy, but with such a unique formula, They’re worth the investment.
Midas Cosmetics
Neon MUA collaborated with Midas to create ultra-pigmented face palettes for every skin tone.
This Afro-Latina owned brand has everything for each makeup lover’s tastes. From pigmented bronzer palettes to pastel graphic liners. Midas Cosmetics is about to be your new go-to for all things trendy in makeup.
Sydney Grace Cosmetics
A view of the wide single shadow selection offered by Sydney Grace Cosmetics.
Sydney Grace Cosmetics is another indie makeup brand known for its great eyeshadow formula. The brand offers creamy matte shadows that apply evenly on the eyes. Sydney Grace Cosmetics carries curated eyeshadow palettes as well as a massive selection of single eyeshadows.
Uoma Beauty
Just some of the shades among the 51 shade foundation line offered by Uoma Beauty.
Uoma Beauty is a black-owned brand focused on re-writing the rules of inclusivity. The product line includes an array of high-quality eye, lip, brow and complexion products whose branding is centered around women’s empowerment; with lipsticks with shade names like “Savage” and “Lady of Gold,” you can’t help but feel like a boss when applying them. Uoma Beauty is sold in Ulta stores for those who prefer shopping in person.
Mented Cosmetics
A selection of Mented Cosmetics’ nude lipsticks
Mented Cosmetics is another black-owned indie brand whose founders, KJ Miller and Amanda E. Johnson, started the brand with one goal in mind: to create the perfect nude lipstick for every woman, no matter her skin tone.
Since then, Mented Cosmetics has released complexion products and eyeshadow palettes. The brand has achieved success within the beauty community, receiving approval from Jackie Aina and other Black beauty creators on YouTube.