On Friday, Morphe Brushes announced they will be cutting ties with beauty influencer Jeffree Star and all associated products. Star has been a part of the brand for many years, though the announcement from Morphe might not have come as a surprise.
In a tweet, Morphe said: “Today, we’ve made the decision to cease all commercial activity related to Jeffree Star and affiliated products. We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand.”
The announcement comes shortly after another beauty influencer, Jackie Aina, announced her departure with the brand by deactivating her discount code. Aina tweeted: “Hey boos, as some of you may know as of this week I will no longer be a @MorpheBrushes affiliate. Code “EDGES” has deactivated. I refuse to align myself with a company that continues to retail anti-black racist beauty brands. I strongly encourage other influencers to do the same!”
Other beauty influencers, Nicol Concilio and Alissa Ashley, have also deactivated their discount codes with Morphe.
In light of the Black Lives Matter movement, many influencers in the beauty community have been vocal to call out racism from brands and as well as from other influencers.
A few weeks ago, Shane Dawson posted an apology for the drama between Star, Tati Westbrook and James Charles. Fans criticized the apology post, saying there are more important issues going on, and instead brought out videos from Dawson’s past of him doing blackface in skits as well as posting audio clips of Dawson joking about sensitive topics.
Since the release of Star and Dawson’s ‘Conspiracy Palette’ on Jeffree Star Cosmetics, Star’s racist past has also been brought to light again.
Both Star and Dawson have made apologies for their past actions, but have not yet addressed Morphe’s announcement and other influencers calling them out.