Alleyoop Celebrates Remarkable First Year by Surpassing Growth Expectations, Expanding into Top Retailers and Receiving Widespread Industry Recognition
One year after officially launching as the brand that helps women score, Alleyoop has successfully disrupted the beauty and body industry with efficient, portable and problem-solving essentials created to give valuable time back to women. Despite economic set-backs and challenges due to COVID-19, year-to-date Alleyoop has seen 400% growth in its ecommerce business, has shipped an impressive 200,000+ units, and hit a milestone day that brought in over six-figures in revenue. The brand has also expanded into global retailers including Ulta, Urban Outfitters and Nordstrom.
“This past year has been one hell of a ride and we wouldn’t be where we are today without our amazing posse of nonconforming women who value efficiency and time,” said Leila Kashani, Founder and CEO of Alleyoop, nodding to the 200 woman-strong group of customers she collaborates with via Slack on all things product development. “We are committed to creating products that meet real women’s needs, and will always be focused on creating simple and efficient products that make their days easier, so they can spend that extra time doing what they love instead.”
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Kashani created Alleyoop as a result of the overwhelming pressure to keep up with today’s expectations of beauty and body care. Determined to create a brand that actually gives women what they need, Kashani and her team have delivered a range of smart, efficient products that address multiple needs, and are designed and packaged for maximum portability and usability. She’s also made it a mission to incorporate humor and delight in every brand experience, as opposed to creating unnecessary added pressure.
The brand debuted with nine products in August 2019, all tailored to solving real problems they knew women were facing. “You’ll never see us create products that follow trends, or that feel frivolous. It’s not why we exist,” said Kashani. Since then Alleyoop has dropped seven new products in the beauty, body care and lifestyle space. On the back of such widespread initial success, they’re now working on expanding into an exciting new category later this year.
In its inaugural year, Alleyoop has been awarded numerous accolades, including ELLE’s Future of Beauty Award, Allure’s Reader’s Choice Awards, Women’s Health 2020 Beauty Awards, Real Simple’s Smart Beauty Awards and New Beauty’s 2020 Beauty Awards. Alleyoop’s cult-favorite Multi-Tasker 4-in-1 makeup brush has continuously sold out since launch, topping the charts as their most sold product year-to-date. After selling out in January, the brush accumulated an impressive 8,000+ person waitlist for fans who anxiously awaited a restock, and then sold out yet again in just 15 minutes.
“We couldn’t be more proud of the community we’ve built around us. Women come to us all the time with stories of how Alleyoop products have allowed them to take back their time, which is music to our ears,” says Kashani. “We’re also so excited about the partnerships we’ve fostered in such a short period of time, and can’t wait to see where the next year takes us.”
To celebrate the brand’s rapidly growing success, Alleyoop is kicking off its one-year anniversary with a tongue-in-cheek, ‘My First Time’ campaign video, which gives viewers a look back at customers’ first experiences using Alleyoop products and how they’ve changed their lives for the better.
Alleyoop is available online at www.meetalleyoop.com as well as major retailers such as Ulta, Urban Outfitters and Aerie. You can follow Alleyoop on social media at @meetalleyoop.