Melissa and TELFAR Launch New Collaboration
The Brazilian footwear line, Melissa, and the popular unisex line, TELFAR, have teamed up to create a jelly line that is impossible not to love. This collaboration includes new products such as the Small Jelly Shopper, Jelly Slide, Medium Jelly Shopper, and Large Jelly Shopper, available in several colors. The Large Transparent Jelly Shoppers are not only water-resistant and bubblegum scented, but as stated on their website, it “fits a laptop, bottle of wine, towel, other stuff, and our jelly slides.” The full collection arrived this past Wednesday, July 17th, and has already been met with huge success. Go shop the new Melissa + TELFAR line here.
With the emergence of Melissa in 1979, the world was introduced to a new concept, that materials could be fashionable AND sustainable. All shoes and products are made from vegan, eco-friendly, and recycled materials. The brand began in Brazil, and as Flaunt Magazine points out, “on the soles of each Melissa shoe reads the words “Made In Brazil”, an important imprint that represents the brand’s DNA: the charismatic Brazilian experience.” Melissa has collaborated with some very popular and well-known brands, such as Jean-Paul Gaultier, Vivienne Westwood, Marc Jacobs, and, of course, TELFAR.
The brand TELFAR was launched in 2005 by fashion designer, Telfar Clemens. CNN revealed what working in the fashion industry in the early 2000s was like for Clemens: “As a Black, queer designer making genderless clothing in the early aughts, Clemens went largely ignored by the fashion establishment for years.” It wasn’t until 2014 when the “Shopping Bag” was created, giving TELFAR the traction it rightfully deserved. Since then, public figures such as “Sasha Obama, Beyoncé, Lourdes Leon, Bella Hadid, Naomi Osaka, Zoë Kravitz, and many more celebrities are part of the Telfar club.” TELFAR is now regarded as one of the world’s most affordable luxury brands in the fashion industry and continues to grow in success with every new product and collaboration.