Offset Drops Hypnotic New Single “Swing My Way”
Today, GRAMMY® Award-nominated multi-platinum superstar Offset drops his hypnotic new single, “Swing My Way,” ahead of his birthday out now.
As befits the aesthetically minded multihyphenate — rapper, songwriter, actor, fashion plate — the track comes with an alternatingly luxe and gritty music video directed by Kid Art and co-starring supermodel Anok Yai.
he new release arrives hot on the heels of Offset’s surprise Juice WRLD collab “Celebration” — from the late legend’s final posthumous album The Party Never Ends — and just ahead of Nouveau’s Winter Wonderland Experience with Offset. The event is a toy/gift giveaway and community holiday celebration for Atlanta families in need taking place at The Gateway Center Arena in College Park, GA, on Monday, December 16. Info HERE. Offset is partnering with the owner of Nouveau Bar, Ebony Austin. Together they’ll provide gifts for over 2,500 families in need from their holiday wish lists which includes toys, electronics, covering bills including rent/utilities, and they’ll provide resources for financial stability heading into the new year.
“Swing My Way” is a song-length flex executed as only Offset could do it, weaving together his workmanlike flow, unpredictable adlibs, and fantastical visions of opulence. He lets out the lingo over a low-slung groove produced by Turbo (Young Thug, Travis Scott, Lil Baby) complete with chiming keys and blown bass. “Baby, I’m not one of them / I‘m really one of the ones,” he states.
The “Swing My Way” video only underscores that declaration, with Yai playing the leading lady in a highly stylized visual shot in Brooklyn, New York, and Miami by Kid Art, who has been celebrated for his work with the likes of Future, Dipset, Drake, and more. Offset, of course, is no stranger to fashion. In September he helped kick off New York Fashion Week with a ribbon-cutting alongside Anna Wintour as a CFDA celebrity ambassador. During NYFW, he also walked for Luar and Melitta Baumeister.
Prior to “Swing My Way,” Offset tapped Gunna for his June single “Style Rare” — watch the music video co-directed by Offset himself HERE — inspiring The Source to shout out the “new summer heat,” Hypebeast to praise the “rock solid duo,” and Rolling Stone to write that “flexing comes easy for Offset and Gunna.” The summer single was in fact the style-minded rap titans’ second major collaboration of 2024, following Gunna’s rapidly rising “prada dem” featuring Offset — watch HERE.
Earlier this year, Offset packed venues coast-to-coast on the SET IT OFF Tour, building on the success of his 2023 album, SET IT OFF, which launched within the top 5 of the Billboard 200, bowed at #2 on the Billboard Top R&B/Hip-Hop Albums Chart, and has tallied hundreds of millions of streams. With highlights like “BLAME IT ON SET,” not to mention guest star turns by the likes of Future, Mango Foo, Latto, Young Nudy, and Chlöe, the album earned widespread acclaim. Beyond plugs and features from Associated Press, GQ, and more, Variety noted, “SET IT OFF shows major artistic growth for the Atlanta rapper and sets a new course for him as a solo artist.” Stay tuned as he continues on that rare path. Check out our previous coverage on Offset here.
Photo Credit: Travis Bailey