New Balance NYC TCS Marathon 2023
New York City, November 7, 2023 – The 2023 TCS New York City Marathon was not just about the race; it was a celebration of running diversity and the launch of the New Balance 1080v13. The event brought together athletes, celebrities, and running enthusiasts, breaking down stereotypes and welcoming runners of all levels.
One of the highlights of the marathon was American singer and songwriter Harry Hudson’s remarkable debut as a marathon runner. Hudson, who is also a cancer survivor, has been an ambassador for New Balance. He trained tirelessly for this momentous occasion and successfully completed his first marathon. At the finish line, he was warmly embraced by his friend and fellow New Balance collaborator, Jaden Smith. The heartwarming moment was captured in a video that has quickly gained attention and can be viewed [here](insert link).
Another unforgettable moment occurred the night before the marathon at New Balance’s “Run Your Way” event, where Queens native, rapper, and chef, Action Bronson, took the stage. The charismatic artist thrilled the audience with his performance. Action Bronson has been an integral part of New Balance’s creative collaborations, notably working on the 990v6 shoes, and he’s a significant figure in the Run Your Way movement.
Prior to the 2023 TCS New York City Marathon, New Balance organized a panel discussion featuring notable figures in the running community. UFC fighter Chito Vera, content creator Tommie Runz, athlete, coach, creator, and journalist Jess Movold, American singer and songwriter Harry Hudson, and journalist, producer, and host of “Test Run,” Greydy Diaz, came together to share their unique running journeys. The discussion focused on the Run Your Way campaign, which encourages people to embrace running at their own pace and distance.
The Run Your Way campaign, introduced by New Balance, is all about inclusivity. It aims to challenge stereotypes and welcomes runners of all levels to be part of the global running community. The campaign emphasizes that anyone who runs, regardless of their level, pace, or frequency, is a runner, and should take pride in their passion. It highlights the individuality of each runner and the unique ways they choose to run.
Alongside the celebration of running diversity, New Balance unveiled its latest product, the Fresh Foam X 1080v13. This innovative shoe is the result of extensive research and development from the New Balance Sports Research Lab. The 1080v13 boasts a new outsole design, increasing forefoot stiffness and featuring an enhanced rocker profile for a smoother transition.
The Fresh Foam X compound in the 1080v13 provides increased energy return, softer cushioning, and lighter weight. With a higher midsole stack height, runners can enjoy more cushioning for longer and more comfortable runs. The shoe also introduces new engineered mesh, reflective details, and a structured fit for improved wearability.
The 2023 TCS New York City Marathon brought together running enthusiasts and celebrated the diversity of runners from all walks of life. New Balance’s commitment to redefining what it means to be a runner and its innovative product launches demonstrate the brand’s dedication to the running community. It’s clear that New Balance is not just about making shoes; they’re about creating a global running movement that embraces everyone.