You don’t know him yet, but your favorite artists do. On “NSFW,” out now via Lava/Republic Records, Haiden Henderson makes the case in real time. The song opens in a gravelly whisper, climbs into airy falsetto, and detonates into Rage Against the Machine-style punk – three songs’ worth of range folded into one, light vocals thrown against urgent electric guitars and drums built to shake a car bumper at a red light.
“This is unlike anything I’ve heard before,” says Henderson. “Each section shows off a new part of what I do as a writer and singer. From gravelly whispers to airy falsetto to rage against the machine style punk, this record definitely lives up to its title.”
“NSFW” was produced by Benny Cassette (Grammy Award–winning songwriter and producer who has worked with SZA, John Legend, Miguel) and mixed by Manny Marroquin (Grammy Award-winning mixing engineer behind hit records for Justin Bieber, The Weeknd, Post Malone).
The track follows “freak for you,” whose teaser sound generated over 40 million views and drove nearly 300,000 new followers to Haiden in four weeks. Blending the upbeat energy of modern pop with a rock twist, Henderson has spent the last year converting sold-out headline shows and relentless online momentum into one of the most talked-about new names in pop. Listen HERE, watch HERE and purchase a limited-edition 7” vinyl HERE.
After an electric run in the UK, Haiden returns as support to 5 Seconds of Summer across North America Get tickets HERE.
