Filipino/Latina artist Fussy Drops “Cute Kawaii”

Filipino/Latina artist Fussy Drops “Cute Kawaii”

Today, Fussy unveils her hyperpop-inspired debut single “cute kawaii” – an edgy, impassioned track about the over-fetishization of Asian culture in Western media. As a first-generation Filipino/Latina, fussy offers a rare perspective that tackles exoticism and cultural appropriation – an important message appropriately complimented by the track’s infectiously off-kilter presentation.

With co-production from fussy and Greg Hvnsen and mastering from Daniel Goudie, “cute kawaii’ is filled to the brim with distorted, trunk-rattling 808s that underlie the track’s industrial sound design. Compounding its off-beat production with fussy’s wispy, harrowing vocal delivery, “cute kawaii” delivers a masterclass in experimental pop songwriting.

The track kicks off with descending synth tones before immediately dropping into its hard-hitting beat, combining punchy, metallic snares with warped synths and thumping kick drums. With a persistent stop-and-go arrangement, “cute kawaii” keeps listeners on their toes as fussy pops in-an-out of the mix.

Cute kawaii with the highlights, makes you wanna die/I make you nervous, don’t I/she’s so cute, cute kawaii,” fussy sings with a deceptively sweet delivery – a stylistic facade that adds to the song’s haunting atmosphere.

With explosive and compellingly unpredictable production, mesmerizing vocals, and a pointed, satirical tone and message, “cute kawaii” pushes the sounds of hyperpop into new directions – offering a fresh slate for the genre while showcasing an artist with complete command over her creative powers.

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