Elon Musk rebrands Twitter to X, replacing iconic blue bird logo

Former Twitter CEO Elon Musk revealed a new “X” logo yesterday, replacing the iconic blue bird through a significant rebranding of the text-based media platform.

The removal of the blue bird logo is not the first change Elon Musk has made to Twitter, after the SpaceX and Tesla billionaire purchased the site last year for over $40 billion.

Musk replaced his Twitter icon with a white X on a black background and posted a picture of the design projected on Twitter’s San Francisco headquarters, according to AP News.

“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk wrote in a tweet on Sunday.

The rebrand comes after the launch of Meta’s app Threads, rivaling Twitter in text-based social media platforms. CEO Linda Yaccarino said the rebranding of X aims to break the app into online banking and video messaging, among other areas,

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” Yaccarino wrote.

Musk repurchased the URL “X.com” in 2017, according to ABC News. Now, the users can head to the X.com web domain and be redirected to Twitter.com, Musk said.

FEATURED IMAGE: Elon Musk’s Twitter account is displayed on a smartphone screen and the original Twitter logo is displayed on a screen in the background via rafapress