For SS19, Sundae School tells the story of 떨선비 (Ddul-Sunbi), which roughly translates to “Weed Scholar.” The title is a combination of two seemingly incongruous words – “ddul,” modern slang for weed in Korean, and “sunbi,” which are high-minded public scholars from the Goryeo and Joseon ancient periods of Korea. Sundae School imagines a world where traditional Korean scholars are learning about and exploring new intellectual, creative highs through Cannabis.
The dichotomy between street counterculture and Confucian principles is conveyed throughout the streetwear-based graphics (e.g., Smoking Chills), which are interpreted through hanbok, or traditional Korean dress inspired materials (e.g., organza, nubi quilted cotton). The collection also includes a print, created through collaboration with Korean-based artist/ illustrator Yeonbun. Expanding on the concept of “smokewear” or a uniform for recreational cannabis consumption – Sundae School focuses on comfort and function for SS19.
Sundae School is a smokewear brand that makes high-quality apparel & accessories for the high-minded. We believe in providing our students with the ideal mix of comfort, design, function, and humor to accompany their higher education.
Disclaimer: The minimum GPA requirement for matriculation is 4.20