UGG Embraces Bold Color With New Dusty Orchid Collection
UGG is stepping outside its signature palette of neutral tones.
The Southern California-based lifestyle brand unveiled its new Dusty Orchid Collection on Wednesday, introducing a soft purple-pink colorway across some of its most recognizable footwear while tapping rising stars ADÉLA, Molly Santana and model Paloma Sandoval to front the campaign.
Known for its understated shades and cozy staples, UGG takes a brighter approach with Dusty Orchid, a seasonal collection that celebrates individuality, self-expression and confidence. The campaign pairs the new colorway with creatives who have carved out distinct identities across music and fashion, reinforcing the brand’s message that standing out starts with embracing authenticity.
A fresh take on UGG favorites
The Dusty Orchid Collection updates several of UGG’s best-selling silhouettes with the new pastel-inspired hue, offering a playful twist on classic styles.
The lineup includes the Classic Mini, Classic Micro, Lowmel, and the new Quill Mary Jane.
The Classic Mini reimagines the brand’s iconic boot with a shorter 5-inch shaft while maintaining its signature sheepskin lining. The even lower-profile Classic Micro features water-repellent suede and the same plush interior, designed for year-round comfort with or without socks.
UGG also brings Dusty Orchid to the Lowmel, a sneaker-inspired silhouette with two sets of laces, designed to be worn loose for a relaxed look. The collection introduces the Quill Mary Jane, a new style that combines the timeless Mary Jane silhouette with sneaker-inspired comfort.
While the footwear stays true to UGG’s emphasis on comfort and craftsmanship, the color story signals a noticeable shift for the brand. Dusty Orchid interrupts the earthy tones that have defined UGG for decades, offering consumers a more expressive option without straying from the silhouettes that helped make the label a global fashion staple.
Campaign spotlights individuality through music and fashion
To introduce the collection, UGG enlisted three creatives whose careers continue to gain momentum across entertainment and fashion.
Slovak-born singer-songwriter ADÉLA leads the campaign as she continues her breakout year. After releasing her debut EP, The Provocateur, in 2025, the Capitol Records artist has earned recognition from fashion and music publications while opening for Demi Lovato on the North American leg of the singer’s tour. Her latest single, “KGB,” recently became her first entry on Billboard’s Hot Dance/Pop Songs chart.
Joining her is rapper and singer Molly Santana, whose genre-blending sound has helped build a worldwide audience through independent releases. Santana reached a new milestone earlier this year after appearing alongside Drake and Future on “Ran to Atlanta,” which debuted at No. 2 on the Billboard Hot 100.
Model and influencer Paloma Sandoval rounds out the campaign, bringing her signature style and vibrant personality to the visuals.
Photographed in familiar everyday settings accented by flashes of Dusty Orchid, the campaign explores how unexpected moments can transform ordinary spaces. Rather than relying on dramatic backdrops, UGG uses bursts of color and the personalities of its cast to illustrate the collection’s message that confidence comes from embracing what makes each person different.
The campaign also reflects a broader shift in fashion, where brands continue to spotlight artists and creators whose influence extends beyond music or modeling into culture, personal style and digital communities.
Founded in 1978 by an Australian surfer in California, UGG has grown into a global lifestyle brand recognized for its Classic boot and expanded lineup of footwear, apparel and accessories. The company now generates more than $2 billion in annual sales and operates stores in major cities around the world.
With the Dusty Orchid Collection, UGG keeps its signature comfort at the forefront while proving its most recognizable styles can take on a fresh personality through color. By pairing the new collection with emerging voices in music and fashion, the brand positions Dusty Orchid as more than a seasonal release, framing it as an invitation to express individuality with confidence.