TOMS Launches SS24 Wear Good Campaign
The footwear brand that you know and love, TOMS, has launched its SS24 Wear Good campaign with the help of some familiar faces.
Registered Nurse, ‘The Squeeze’ Podcast Co-Host, and Mental Health Advocate Tay Lautner, Music Artist and Survivor Wellness Advocate Milck, Fashion Designer and Mental Health Advocate Christian Cowan, Breathwork Facilitator and Mental Health Advocate Millana Snow, Co-Founder & CEO Wondermind and Mental Health Advocate Mandy Teefey, as well as Licensed Social Worker and Mental Health Clinical Therapist Jacqueline Garcia, partnered with the brand to bring this new campaign to life.
All of these celebrities and acclaimed professionals share consistent support for mental health advocacy and have been able to raise awareness for the cause through the Wear Good campaign.
According to the Wear Good page on the TOMS website, the campaign’s tagline is more than just that. “It’s [Wear Good] a philosophy rooted deeply in TOMS’ mission to improve lives—namely by helping fund access to mental health resources for the millions of people who need them.”
Through this Spring collection, the brand aims to “…encourage unique style, bring comfort to people’s feet and souls, and shine a bright light on the conversation around mental health,” as stated on the TOMS website.
If you are interested in seeing some favorites of each of these six mental health champions, you can “shop their style” on the campaign page for some inspiration. The products range from summer sandals to comfortable sneakers to colorful sunglasses and casual espadrilles.
The Wear Good page shares facts about the campaign ambassadors and their motivations for partnering with TOMS. It also shares mental health tips for wellness, some of which include: practicing breathing exercises, setting boundaries, listening to music, and more.
All of the Spring and Summer 2024 products are available to shop in the lookbook on the TOMS website, so check it out and learn all about the Wear Good campaign.
Photo from TOMS