The Growth of Beyonce Recognized Brand, ARCH
Striving to push the style agenda with disruptive, conversation-starting products, ARCH was built on the back of a hustler, a dreamer, a tastemaker, and now the culture of undeniable and impressive women is pivotal catalysts of its growth. The visionary and creator of the brand, has an impressive background in fashion marketing, specializing in high-profile and luxury brands. Born and raised in Baltimore, Maryland, Jazmin quickly found she resonated with creativity and the fashion industry which led her to LIM College in New York City.
ARCH was brought into fruition in 2018 in her Harlem apartment from a desire to make space for herself in the industry, on her own terms. She has created a brand motivated by black women who take up space and designed with quality, style, and budget in mind. Their standout shoes are the topic of conversation as women are celebrated with product offerings that are loud, proud, and accessible, so you never compromise style.
Fast forwarding from 2018 to today, the black owned footwear brand has caught the eye of Beyonce’s stylist, Zerina Akers, expanded its reach to retailers Wolf & Badger and Lyst, and is planning the release of FW22 styles slated for September.
