St.John Remains Timeless As A Luxury Powerhouse

https://runway360.cfda.com/designers/st-john/fall-2022-1522/

St.John Remains Timeless As A Luxury Powerhouse

Since 1962 the evolution of the brand St.John has been evolving into a major luxury powerhouse in the industry. Simplicity and versatility are what the brand aspires to capture in the industry. 

How did St. John originate?

The sophistication behind the brand originated from both Robert and Marie Gray. It all started when Marie Gray designed herself a knitted dress. From that day moving forward the brand has been notable for its elegance and grace in American luxury for women. 

Today, Zoe Turner runs the creative direction behind the brand and much of the foundation relates back to when it first began in terms of maintaining a timeless yet fluid aura that resonates with capturing women from all over the world. 

Source: Runway360

While Turner is the current creative director at St. John has a remarkable history and expertise in fashion given his background at Dior, Alberta Ferretti, and Max Mara Fashion Group. With hopes to take St. John to the next level, each piece that’s made here is made with the intent of igniting a new curiosity while still connecting back to the brand’s initial motto of speaking to the power of women in style and comfort.

Source: Runway360

The brand is based in southern California with more than 1,000 people employed in their stores, offices, and warehouses. 

The revival of St.John is back and better with new specializations in knitwear!

What’s In Store For Spring 2022?

With fashion week just passing, the brand is here to make its mark for the spring as pastel hues and other saturated tones make a calling in the fashion world. Their winter collection was a combination of chic and comfort but Spring 2022 is here for versatile prints, florals, and many other vibrant textiles. 

St.John is a clear embodiment of the power that women hold in society today!

Source: Runway360

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