SHEIN X SmileyWorld
SmileyWorld is doing something exciting! Global fashion and lifestyle online retailer SHEIN is excited to announce its second collaboration with The Smiley® Company, unveiling a new collection under the SmileyWorld® brand. This vibrant partnership introduces a home and accessories line designed to bring a playful and positive vibe to daily life.
The SHEIN X SmileyWorld® Collection is a celebration of SmileyWorld®’s signature upbeat spirit, featuring a range of products including hair accessories, bold tote bags, jewelry, socks, and whimsical home decor. With items priced between $1 and $20, this collection offers an affordable way for customers to add a splash of joy to their outfits or living spaces.
Blending SmileyWorld®’s iconic expressive symbols with SHEIN’s trend-forward designs, the collection reflects both brands’ commitment to creativity and fun. Each piece is designed to brighten any environment, offering accessible fashion that spreads positivity.
“Our collaboration with SHEIN perfectly aligns with our mission to spread happiness and positivity through fashion,” said Janet Wilson, Chief Product Officer – Lifestyle Consumer Products at SmileyWorld®. “We’re excited to see how this collection will bring smiles to people’s faces and add a burst of joy to their everyday lives through our signature designs.”
Available exclusively on SHEIN’s website and app, the SHEIN X SmileyWorld® Collection allows fashion lovers to infuse their lives with SmileyWorld®’s cheerful energy. To explore the collection, visit SHEIN or follow @SHEIN_US on social media for updates.
About SHEIN:
SHEIN is a global fashion and lifestyle online retailer, offering a wide array of affordable, trend-driven products. Headquartered in Singapore, SHEIN is dedicated to making fashion accessible to all through its innovative, on-demand production methodology. Learn more at www.sheingroup.com.
SmileyWorld® is a leading lifestyle brand and pioneer in emotional expression through The Original Smileys™, a creative universe filled with thousands of unique icons. With over 3,000 symbols, SmileyWorld®
Photo Courtesy: michele marie pr