Pyer Moss Experiment 4 “Innocence Project” Sneakers Releasing July 3rd
Pyer Moss will release the Experiment 4 “Innocence Project” sneaker worldwide on Friday, July 3rd at 12pm EST. In conjuction with the release, Pyer Moss is also partnering with the Innocence Project, a nonprofit organization that is committed to exonerating individuals who have been wrongly convicted. The sneakers will be available exclusively on PyerMoss.com. A portion of the net proceeds will be donated to Innocence Project. Pyer Moss also encourages the public to donate to Innocence Project.
Link to donation page: https://www.innocenceproject.
Experiment 4 Story:
The Experiment 4 was designed as a sacred object split into three layers, each one representing all those who climb to success through the creation of something sacred in the face of adversity. The first section is the lower area of the shoe that extends from the trail bottom. The mudguard tells the story of the fight and rise of those who have been told they cannot extend past the boundaries that have been set for them. This area utilizes rubberized leather and hard protective TPU to shield the rest of the shoe. The second section consists of the heel, toe, lateral and medial sides, characterizing subtle excess, glamour, and the expression of success, made up of a luxurious knit with shiny gems and molded containment. The third and final section is the emotion, represented by the contained area of the shoe that sits beneath its other two layers. It features deconstructed and soft materials for the inner tongue, the outer tongue, and the lining – all the parts that make contact with the wearer.
The unisex Experiment 4 “Innocence Project” sneaker will retail for $250 USD and will be available on PyerMoss.com.